Know-How

A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.

Google’s new Consent Mode V2 requires you to adjust your tracking settings by March 2024. Here's what you need to know.

Unlock data potential with GA4 & server-side tracking in this informative webinar.

Use your usual Piwik PRO setup with server-side tracking from JENTIS.

Send full server-side conversion data to Google Marketing Platform with the Floodlight connector.

Learn how hosting provider World4You captures the maximum data quality for Google Analytics 4 with the JENTIS DCP.

Implement and maintain your server-side tracking setup with the JENTIS Tag Manager. Control everything from containers to tools and tags in one place.

Do-it-yourself vs. managed service: What you need to consider when choosing your server-side tracking setup.

Increase data quality in all your tools and applications with the most advanced and powerful server-side tracking technology on the market.

Focus on collecting and compliantly sharing your data while JENTIS takes care of your fail-safe and scalable hosting based in the EU.

The end of third-party cookies is causing a major transition across many industries. But what is cookieless tracking, really?

Powerful web tracking needs reliable, scalable and privacy-compliant hosting. A success story from JENTIS and IONOS.

In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them.

Two great, exciting and informative days have come to an end. A summary in pictures from the live event in Vienna.

Watch an exciting interview with Lou Montulli, the inventor of the web cookie.

JENTIS has revolutionised the field of data analytics for marketers with its breakthrough technology called Synthetic Users.

Add insightful information to your collected website data for more detailed analyses and better decision-making.

The new, revolutionary technology from JENTIS makes it possible to collect all data lost through negative consent in a DSGVO- and ePrivacy-compliant manner.

With just a few clicks, you add a third-party tool to your server-side tagging setup.

Discover how synthetic users, representative of real users, can unlock complete web traffic data, regardless of user consent.

Ethical handling of data is not just a question of rules and regulations from outside or within a data-driven company – it is a question of culture as well. Hear experts on how to handle data right.

What are data clean rooms, how do they work, and are they privacy-compliant? Learn everything you need to know in this webinar.

The JENTIS DCP supports more than 100 tool integrations. In this short video, we show how easy it is to set up a new tool connection.

With the JENTIS Data Capture Platform, you regain full control over your website data, comply with data protection and become independent of large tech providers.

Following the success of the first edition of Heroes of Data & Privacy as an online event in 2022, the conference is coming back bigger and better.

Remarketing and retargeting are ubiquitous in online marketing. Here's how it works with server-side tracking.

Optimise data analysis & user behaviour with GA4 & JENTIS. Breakthrough server-side implementation for improved data protection & performance.

Capture Google Ads with JENTIS and benefit from more accurate conversion data, better attribution, and full privacy compliance.

JENTIS supports full server-side tracking for Google Analytics 4, delivering higher data quality and exceptional data control.

Each year, e-commerce websites face an onslaught of web traffic during Black Friday week when shoppers hunt for the best deals. Four reasons why the best server infrastructures handle it easily when others fail.

Outages and downtimes of critical services affecting data collection are becoming more frequent – and costly. But with server-side tracking enabled, marketers have an ace up their sleeve.

Visit us at the Marketing Analytics Summit 2022 in Berlin

Learn more about the most recent decision of the Danish data protection agency regarding Google Analytics and its implications for your organisation.

The essential knowledge on transferring personal data from the European Economic Area to other countries.

In 2022, a lot has happened in terms of tracking. In particular, recent rulings by data protection authorities across Europe have fuelled the discussion about the compliance of US tools - most notably Google Analytics.

2023 will be the year of big change for your marketing setup: Adzine Webinar about the future of data collection

Online photo service Pixum optimizes data quality and marketing attribution thanks to JENTIS and Adtriba

What you need to know for your job as online marketer and analyst

What Google, Tealium & Co have forgotten with their server side tracking technologies

How to collect and use raw data with the JENTIS raw data tool

Request a live demo and learn how you can take control of your data, capture higher-quality first-party data, and tackle data privacy compliance.

Get to know one of our cloud-partners in the heart of Europe

Capture more accurate data on your website for meaningful customer journeys and a clear view of your users.

Faster pagespeed for more conversions and an improved cost-income ratio

How to optimize your Core Web Vitals - Co-authored by Johannes Fröhlich and Dreifive

How to prepare for the Cookieless era

Can you do it successfully with 60% of your data missing?

When it comes to capturing data for our customers, there is no room for error. We built JENTIS' server infrastructure with maximum performance, reliability and scalability in mind.

How to get started - interview with our client success manager Alex

What we listen to to stay up-to-date