Stay up to date with our blog posts about everything that our industry concerns.

26. October 2021

GDPR-compliant IP address anonymization.

The GDPR in combination with the recent Schrems II decision have a real disruptive potential - everybody that follows these topics closely is well aware of that. It changes the way data can be collected on websites and will take it even further in the months to come. What most people would also agree to is that establishing a 100% legally compliant data collection and data orchestration is a huge challenge for most (if not any) data-driven companies. Unfortunately, very few companies act - most often due to a lack of options and solutions (so they believe). In this article we want to explain why you might be at risk for not complying with GDPR - especially when it comes to your users’ IP addresses - a personally identifiable information (short “PII”) and thus within the scope of the GDPR.

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12. October 2021

What is server-side tracking?

Server-side tracking is causing a stir among digital marketers and shaking up the world of web analytics. Why? As marketers, we are highly reliant on analytics and data to figure out which channels and tactics are performing and where we need to shift budget or adapt our strategy. However, with privacy concerns limiting our ability to collect data traditionally, marketers and web analysts are starting to weigh up alternative options and ask if the future of web tracking might be server-side.

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28. September 2021

New regulation: TTDPA (TTDSG)

In May this year, the German Bundestag adopted the new law regulating protection of data in the field of telecommunications and telemedia. The TTDSG (Telekommunikation- Telemedien-Datenschutzgesetz) will come into force on 1 December 2021. New regulations come with challenges for businesses, the question arises how it would affect the business operations and what one needs to do to comply with the new rules.

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14. September 2021

GDPR & Webtracking

Within two years, the world of online marketers and data analysts alike has been turned upside down. The General Data Protection Regulation and the national telecommunication laws with ePrivacy Directive have reshuffled the cards and thereby created major uncertainty in the industry. The best companies take them as an opportunity ...

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2. September 2021

Paradigm shift in webtracking.

Get an overview of how you collect best-in-class data without being affected by tracking preventions. Includes detailed explanation of hybrid-tracking with real world data examples.

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18. August 2021

The Importance of Website Tracking and Data Collection Explained

As digital marketers, we are highly reliant on data to figure out which channels and tactics are performing and where we need to shift budget or adapt our strategy. If you work on a website or product, website tracking and product analytics are a fundamental part of your daily life. In this respect, tracking is what helps you optimize a site, fix bugs, improve UX, and achieve business growth. But let’s start at the beginning.

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