Use Meta CAPI with Server-side Tracking
Your advantages at a glance
With server-side tracking of Facebook Ads, JENTIS as a Meta Business partner gives you a powerful solution to effectively track your ad campaigns and regain better insights into user and buying behaviour.
Minimising data loss
Server-side tracking from JENTIS makes it possible to minimise data loss due to adblockers and tracking preferences.
Performance optimisation
The data-intensive processing steps take place on the JENTIS server, resulting in significantly improved website performance.
Extended customer journeys
Companies that switch to server-side Facebook Pixel with JENTIS can achieve an extension of customer journeys by up to 50%.
Data protection
The JENTIS Data Capture Platform captures user data but returns it to Facebook without personally identifiable information.
Meta Ads with JENTIS Overview
Meta’s Conversions API (CAPI) allows businesses to send first-party data directly to Meta’s servers. This way, your Meta campaigns also benefit from the superior data quality. The result is a better understanding of customer behaviour, a higher return-on-ad-spend (ROAS) and better marketing performance.
What to wait for? Here is the most important data at a glance:
| Setup | Privacy Features | Daten-Uplift | Add-Ons |
|---|---|---|---|
| Basic: 10 Minutes Enhanced: 20 Minutes |
Anonymisation / pseudonymisation of personal data, Time framing |
Data uplift of up to 70% with the “Synthetic User” feature | Essential Mode Synthetic User ID Pooling |
JENTIS is a certified Meta Business Partner
Meta Business Partners have been assessed for their expertise in providing marketing, advertising and technology solutions. Meta Business Partner clients can count on in-depth knowledge of the platform as well as a sustainable partner relationship with Meta. As a Meta Business Partner, JENTIS now offers an even more reliable service for customers who rely on the Meta platform for their marketing campaigns.
You need even more connectors? No problem: Here is the list of all our tool connectors.
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JENTIS – The most advanced server-side tracking
Increase data quality in all your tools and applications with the most advanced and powerful server-side tracking technology on the market.
All connectors at a glance
Add all your third-party tools to your server-side tracking setup with just a few clicks.
Innovation Synthetic User
JENTIS has revolutionised the field of data analytics for marketers with its groundbreaking technology called Synthetic Users.