CHANGING ADVERTISING LANDSCAPE
Pure client-side tracking with the Facebook Pixel has become increasingly challenging.
As ad-blockers and tracking preventions by browsers rise, data collected client-side is often lacking the necessary quality to make reliable decisions as a marketer. Facebook is also impacted by this dilemma because their algorithm has to work with incomplete and incorrect data.
The conventional pixel loses its accuracy with the death of 3rd party cookies.
Less and less data can be shared directly from the user’s browser with Facebook. The accuracy in precise and correct ad distribution shrinks as a direct consequence. For you this means that your ad-spend increases up to 150% for a similar ROAS and performance.
Facebook introduces the Conversions API for improved conversion measurement.
The conversions API (short CAPI) relies on the information that most companies control - conversion data. The better the conversion data, the better your advertising campaigns will perform. For best performance according to Facebook, the server-side CAPI is paired with the client-side pixel.
BATMAN + ROBIN
With a couple of quick and easy steps you can set up CAPI with JENTIS.
To get CAPI live, all you need to do is implement JENTIS on your website, get access to the JENTIS Tag Manager and install the “Facebook CAPI Tracking Package” with only 3 clicks. As simple as that, you’ll have CAPI live using JENTIS and thereby generate great efficiencies.
Connect CAPI for free until 2021. JENTIS collects data and you forward it to Facebook.
To enable you with the best-possible experience, we offer the CAPI installation for free until the year’s end. A real “No-brainer” to begin using CAPI. Simultaneously you get your first tracking experience with the JENTIS systems which can do a lot more for you and your company.