A NEW MARKET FORCE - REGULATION
Regulations force you to adapt your website operation and webtracking.
E-Privacy, GDPR, CCPA, APPI, LGPD and the list is getting longer. These regulations all have one thing in common: Protecting your user’s privacy. And while these regulatory changes came into effect a couple of years ago, the (sad) reality is that only few companies are up to speed with compliance.
CONSENT, FINES & PENALTIES
70% of CMPs are incorrectly operated. Some tools are non-compliant even with consent.
As a result of regulations consent has to be requested 1) to drop technology like a cookie on users’ devices and 2) to forward “personal information” to 3rd parties. If a company cannot or does not comply with the law, companies risk hefty fines (up to 4% of revenue) and reputational damages.
BECOME CONTROLLER AGAIN
Because you get all your data first, you control the whole data flow.
JENTIS customers can finally fulfill their responsibility as controller. Only after your data is collected you decide to which tools it is forwarded for processing purposes. This way, you can ensure regulatory compliance across legislations and geographic regions.
ANONYMISATION & PSEUDONYMISATION
With our SaaS you can anonymize and pseudonymize users' data.
After the decision in Schrems II, using tools like Google Analytics, Facebook & Co became a real challenge because international data transfers to unsecure third countries without additional safeguards are in breach of GDPR. Anonymisation and pseudonymisation by JENTIS allows you to keep these tools.
DECREASE USER CONSENT DEPENDENCY
With the right setup you can track anonymised data without consent.
According to the ePrivacy directive, user consent is not required for technically required cookies. Processing of anonymous data is explicitly excluded from GDPR. With JENTIS you can set a strictly necessary cookie. Our data anonymisation gives you an opportunity to decrease the dependency on user consent.