Masterclass 1: How to track compliantly for Privacy Professionals
Wednesday, September 21, 2022 3:00-3:30 pm (CEST)
Stage: MC 7A
What would you do if the data protection authorities knocked on your door?
Do you know whether you send personal data outside of the EU and do you believe you have full control over it? Many companies are not prepared to proactively take control of their data and privacy. This can lead not only to financial damage but also to reputational damage.
How can companies ensure that compliance is achieved and maintained despite the rapid legal and technological developments in this area? What if we told you that your data becomes even more valuable when privacy processes are in place?
In this master class, we will tell you about all the necessary steps on how to continuously strengthen your data privacy while still maintaining high data quality.
Dr. Stephan Zimprich, partner at Fieldfisher
He advises clients ranging from startups to global multinationals in technology law matters. One of his focus areas is adtech, where he is one of the most renowned experts in the legal industry with more than 12 years of experience.
Jürgen Weichert, Chief Revenue Officer at JENTIS GmbH
He has more than 20 years of experience in the fields of sales, marketing and business development in the online industry. He is responsible for the development of new business fields, markets customers and partners at JENTIS. Before he served as Chief Revenue Officer at Usercentrics.
Masterclass 2: How Pixum increased data quality by over 50% – for Data Driven Marketers
Thursday, 22. September 2022 10:30-11:00 am (CEST)
Stage: MC 7A
Marketing quality decisions depend on the quality of collected data. The more complete data you collect, the better your marketing decisions will be. The challenges for companies to collect valid data on websites have never been greater.
Learn how Pixum got a full view of their website data and corrected 55% of their customer journeys. Learn how Pixum tackled the worsening situation, as Chrome remains the only major browser supporting 3rd party cookies.
The big question is: How can you avoid the consequences of deleted cookies and interrupted tracking? How good or bad is the data quality in your martech tools with client-side tracking?
In this master class, we will tell you about all the necessary steps on how to gain control over your data and maintain high data quality without transferring personal data outside of the EU.
Marc Rendel, Chief Technology Officer of Pixum
Rendel has many years of international experience in software development and managing teams of developers. His career began as a software developer in the financial sector. Here he successfully implemented business-critical projects and built up his own team in parallel. Today, as CTO, he is responsible for the entire technology area at Pixum and uses his experience to ensure the strategic expansion of the infrastructure and the continuous development of the agile organisational structure.
Thomas Tauchner, Co-Founder & Co-CEO at JENTIS GmbH
Starting in the industry from a young age, he always had an eye on the current needs of the market and has always been one step ahead of technological advances over time. After working as Head of Web Analytics at e-Dialog, he founded his own agency for web analysis in 2014 – Webrocket GmbH. To solve the problems observed here in online marketing, he developed JENTIS, the unique hybrid tracking solution.