Blog
5 Tools to Audit your Reliance on Third Party Cookies
How to prepare for the Cookieless era
Collect first party data for you and your martech stack
BIG CHANGE AHEAD
Most marketers are aware of the end of 3rd party cookies…
Third-party cookies have played an important role in online marketing for more than 20 years. Companies used them to track users, innovate around audiences and accurately target ads. However, as user sentiment decreased and data protection concerns mounted, this little technology is about to die out.
BIG CHANGE AHEAD
...Least marketers understand the consequences
In the browsers of Safari, Firefox and Edge technological mechanisms block marketers' use of 3rd party cookies by default! Analyses show that depending on your users’ demographics you miss 50% already. Yes, Chrome has given grace time to 3rd party cookies, but change is coming rapidly. Are you prepared?
THE LOOMING CHAOS
By 2023 your tracking system needs to be switched
By 2023 your tracking system needs to be switched. 1% of companies are fully ready. While you think you still have time, you need to change your tracking already. Current problems get bigger month by month, while your data and thus decision making is getting worse. Additionally, you can’t complete your switch to first party data within some weeks, because your whole data strategy needs adaptation.
FIRST PARTY WITH JENTIS
Collect all 1st party data and make it available to your teams and tools
With our tracking Software as a Service you decide which data to collect client-side and send server-side for further usage. Most importantly, all data is captured for you in a 1st party context - setting you up for success in a cookieless world.
BEST-IN-CLASS DATA
Collect all your data unaffected by tracking preventions and Ad-blockers
JENTIS' patented TwinServer tracking was built differently. With many proprietary technologies, our server-side tracking evades any tracking prevention to get you the data you rightfully are allowed to collect. This means more and better data for your attribution, analyses and marketing efforts.
