First Party Data

Third-party cookies have played an important role in online marketing for more than 20 years. Companies used them to track users, innovate around audiences and accurately target ads. However, as user sentiment decreased and data protection concerns mounted, this little technology is about to die out.

In the browsers of Safari, Firefox and Edge technological mechanisms block marketers’ use of 3rd party cookies by default! Analyses show that depending on your users’ demographics you miss 50% already. Yes, Chrome has given grace time to 3rd party cookies, but change is coming rapidly. Are you prepared?

Your tracking system needs to be switched latest in 2024. 1% of companies are fully ready.
While you think you still have time, you need to change your tracking already. Current problems get bigger month by month, while your data and thus decision making is getting worse. Additionally, you can’t complete your switch to first party data within some weeks, because your whole data strategy needs adaptation.

With our tracking Software as a Service you decide which data to collect client-side and send server-side for further usage. Most importantly, all data is captured for you in a 1st party context – setting you up for success in a cookieless world.