Server-side Tracking Comparison Guide
This white paper offers a comprehensive comparison of today’s leading server-side tracking solutions. It underscores the growing significance of server-side tag management in enhancing data quality and sovereignty by restricting third-party access to user browsers. The guide evaluates six prominent solutions, including Google Tag Manager, Adobe Launch, Tealium, and JENTIS, focusing on critical aspects such as pricing, data sovereignty, tool integrations, and maintenance complexity. It also highlights the importance of choosing a solution that aligns with specific business requirements, particularly regarding GDPR compliance and server management.
Additionally, the guide discusses the advantages and disadvantages of each platform, including custom-built solutions, to assist businesses in selecting the most suitable option based on their resources, privacy concerns, and future scalability needs.
How Server-Side Tracking helped Zühlke achieve Data Excellence
Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.
The Right Server-Side Tracking Solution for Your Business
Server-side tracking enhances data control, quality, and security, making it essential for modern businesses.