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JENTIS News
POAS vs. ROAS: The Key to Profitability in E-Commerce Marketing
Unlike Return on Ad Spend (ROAS), which centers on revenue, Profit on Ad Spend (POAS) provides a clearer picture of true profitability, helping businesses make smarter advertising investments.
Reverse the Rules: How JENTIS Reverse Proxy helps you keep first-party cookies persistent in Safari
A reverse proxy solution is key to overcoming Safari 16.4+ cookie limits, ensuring reliable web tracking and data integrity.
Pseudonymization: Server-side tracking with Data Protection
The JENTIS Data Capture Platform provides secure and powerful pseudonymisation to help you comply with data protection rules quickly and easily.