yfood, one of Europe's fastest-growing food-tech brands, relies heavily on accurate data for effective customer journey mapping and budget allocation. By adopting JENTIS’ server-side tracking solution, yfood reduced analytics engineering costs and now accurately tracks up to 94% of user events.
The Raw Data feature further empowers yfood by providing direct access to detailed event data, enabling highly customized analytics that align perfectly with their business needs.
Join Andrej Schadrin (Digital Analyst at yfood) for exclusive insights into their successful analytics transformation.
In this session, you'll learn:
- How yfood improved event tracking accuracy by up to 94%.
- Concrete cost savings achieved by eliminating the need for dedicated analytics engineering.
- Strategies for GDPR-compliant analytics through EU-based server-side tracking.
- Best practices for using raw data to develop customized analytics models tailored to your business.
Speakers
Thomas Tauchner
Founder & CEO
JENTIS
Thomas ist Gründer und CEO von JENTIS. Bevor er das Unternehmen 2020 gründete, leitete er das Web-Analytics-Team einer führenden Wiener Agentur und gründete das Digital-Analytics-Unternehmen Webrocket. Mit JENTIS definiert er Web-Tracking neu – und hilft Unternehmen, eine bessere Datenqualität, volle Kontrolle über ihr Tracking sowie eine zukunftssichere Grundlage für datengetriebenes Marketing zu gewinnen.
