yfood, one of Europe's fastest-growing food-tech brands, relies heavily on accurate data for effective customer journey mapping and budget allocation. By adopting JENTIS’ server-side tracking solution, yfood reduced analytics engineering costs and now accurately tracks up to 94% of user events.
The Raw Data feature further empowers yfood by providing direct access to detailed event data, enabling highly customized analytics that align perfectly with their business needs.
Join Andrej Schadrin (Digital Analyst at yfood) for exclusive insights into their successful analytics transformation.
In this session, you'll learn:
- How yfood improved event tracking accuracy by up to 94%.
- Concrete cost savings achieved by eliminating the need for dedicated analytics engineering.
- Strategies for GDPR-compliant analytics through EU-based server-side tracking.
- Best practices for using raw data to develop customized analytics models tailored to your business.
Speakers
Thomas Tauchner
Founder & CEO
JENTIS
Thomas is the Founder and CEO of JENTIS. Before launching the company in 2020, he led the web analytics team at a leading Vienna agency and founded the digital analytics firm Webrocket. With JENTIS, he is redefining web tracking—helping companies gain better data quality, full control over their tracking, and a future-proof foundation for data-driven marketing.
