About World4You
World4You is a leading Austrian web hosting provider serving over 125,000 customers and hosting more than 250,000 domains. Its offerings include domains, web hosting, email, virtual servers, and cloud storage. Data protection and legal compliance are top priorities for the company.
Executive Summary
To improve data quality and ensure GDPR compliance, World4You implemented JENTIS server-side tracking in collaboration with the analytics agency WEBkiste. This allowed for the first-ever fully server-side configuration of Google Analytics 4 (GA4). The solution resulted in more accurate data, improved campaign attribution, and a future-proof analytics setup.
Challenge
World4You faced several issues with their previous client-side GA4 setup:
- Declining data quality due to adblockers and tracking prevention.
- Inability to run GA4 purely server-side using Google's tools.
- Regulatory risks due to uncertainty around US data protection frameworks.
These problems hindered accurate measurement of customer journeys and made it difficult to allocate advertising budgets effectively.
Results & Impact
With the JENTIS Data Capture Platform, World4You achieved:
- 100% server-side GA4 implementation with privacy compliance.
- 50% longer customer journeys captured for better attribution.
- 25% more revenue tracked due to accurate and complete data collection.
- 25% fewer "new users" incorrectly counted, leading to cleaner reporting.
- Future-proof GDPR compliance, regardless of future regulatory changes.
- Automatic integration with consent platforms and fully managed infrastructure, reducing technical workload.
