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Expand your knowledge of tracking, data strategies, and digital marketing with practical insights on analytics, privacy, and customer journeys – straight from JENTIS and leading industry experts.

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Fingerprinting on the way out – what's next

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How to work with Safari ITP Limitations

Apple’s Intelligent Tracking Prevention presents new challenges for tracking – but solutions like the Cookie Lifetime Extender can mitigate Safari’s strict cookie restrictions.

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Alexandra Spiropoulos

Solving the identity gap in the paywall funnel: A structured guide

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Server-side Tracking
Data Quality
Alexandra Spiropoulos

The hidden gap in audience data

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Cookies & Tracking
Data Privacy Compliance
Alexandra Spiropoulos

Russmedia judgment: what publishers must do to remain compliant

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Data Privacy Compliance
Alexandra Spiropoulos

Russmedia Ruling and programmatic advertising: New liability risks for publishers

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Data Privacy Compliance
Alexandra Spiropoulos

First-Party Tracking: The foundation for European data sovereignty

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Server-side Tracking
Alexandra Spiropoulos

What is Article 9 of the GDPR? Sensitive data explained and how companies remain compliant

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Data Privacy Compliance
Alexandra Spiropoulos

Digital Omnibus: What the GDPR reform means for online marketing

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Data Privacy Compliance
Alexandra Spiropoulos

Understanding the consent gap 

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Cookies & Tracking
Data Privacy Compliance
Alexandra Spiropoulos

POAS vs. ROAS: The Key to Profitability in E-Commerce Marketing

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Ad Performance
Performance Marketing
Marketing Analytics

Executive Summary: International data transfers

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Data Privacy Compliance
Moritz Gottsauner-Wolf

GDPR fines: Levels and Frequency

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Data Strategy
Data Privacy Compliance
Alexandra Spiropoulos

Meta Signals Gateway – Overview, functionality, and comparison with alternatives

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Data Privacy Compliance
Server-side Tracking
Tag Management
Alexandra Spiropoulos

How to fix web tracking discrepancies before peak season

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Cookies & Tracking
Data Quality
Marketing Analytics
Moritz Gottsauner-Wolf

Update April 2025 - Google will not deprecate Third-Party Cookies: What it means for Digital Marketers

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Data Privacy Compliance
Data Strategy

Data Privacy Update: What the U.S. Administration's Approach means for the DPF and European businesses

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Data Privacy Compliance

What is server-side tracking?

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Server-side Tracking
Tag Management
Data Quality
First-Party Data
Alexandra Spiropoulos

Digital Fingerprinting explained: applications, benefits, and privacy-friendly alternatives

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Cookies & Tracking
Data Privacy Compliance
Alexandra Spiropoulos

Differences between First-Party Cookies and Third-Party Cookies

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Cookies & Tracking
Alexandra Spiropoulos

Everything you need to know about internet cookies

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Cookies & Tracking
Alexandra Spiropoulos

Was bedeutet Datenqualität für digitales Marketing?

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Data Quality
Cookies & Tracking
Marketing Analytics
Alexandra Spiropoulos

Google's First-Party Mode vs. Server-Side Tracking: A Comparison

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Server-side Tracking
Cookies & Tracking

Google Analytics 4: How to become privacy-compliant without switching

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Data Privacy Compliance

Google Analytics 4 server-side: Choosing the right Tag Manager

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Tag Management
Server-side Tracking

Optimise page speed

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Ad Performance
Performance Marketing

Google Consent Mode V2 in two minutes

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Cookies & Tracking

Live in 30 days

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Server-side Tracking

Improving Pagespeed: Best Practices for a faster Website

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Performance Marketing
E-commerce

How to choose the right server-side tracking provider

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Cookies & Tracking
Server-side Tracking

HIPAA Compliance with JENTIS Server-side Tracking

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Data Privacy Compliance

No Cookie, No Party? How to succeed in a cookieless world with smart strategies

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Cookies & Tracking

Podcast - Ready for the cookieless future

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Cookies & Tracking

Maximum Data Quality with JENTIS Server-side Tracking

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Cookies & Tracking
Data Quality

Digitalkonferenz – Marketing Automation Trends 2023

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Server-side Tracking

Data Sovereignty in the Automotive Industry

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Data Strategy
Data Privacy Compliance

What the new data landscape means for adtech

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Cookies & Tracking

High fines due to the use of Google Analytics

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Cookies & Tracking
Data Privacy Compliance

Interview: The origin of the web cookie

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Cookies & Tracking

Talk: How to design a consent banner

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Data Privacy Compliance

World Premiere: Unleashing the Power of Synthetic Users with Game-Changing Technology

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Synthetic users
Customer Engagement

Interview - The rise and fall of the web cookie

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Cookies & Tracking

App Tracking Transparency between Data Protection & Competition Restriction

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Data Privacy Compliance

Heroes of Data & Privacy 2023

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Data Privacy Compliance

Life after third-party cookies

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Cookies & Tracking

Cookieless Future and Data Capture Platform

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Cookies & Tracking

Hear Jonas Rashedi and JENTIS at OMR 2023

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Server-side Tracking

New Swiss data protection law – what now?

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Data Privacy Compliance

JENTIS at E-Commerce Week: getting data quality and compliance under control

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E-commerce

Google Analytics and GDPR: When will businesses have legal certainty?

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Data Privacy Compliance

Facebook Tracking declared unlawful under GDPR by the Austrian DPA

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Data Privacy Compliance

JENTIS at the Moonova 2023

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First-Party Data

How Remarketing works with Server-side Tracking

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Server-side Tracking
Performance Marketing

Server-side Tracking for Google Analytics 4

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Data Privacy Compliance
Server-side Tracking

Third-party cookieless Tracking for Google Analytics 4

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Cookies & Tracking

The JENTIS WooCommerce plugin: How it sets up your e-commerce data layer

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Server-side Tracking

JENTIS at the IAPP Data Protection Conference 2022

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Data Privacy Compliance

How to update your Standard Contractual Clauses

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Data Privacy Compliance
Data Strategy

imh Data Forum: Annual Data Protection Conference

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Data Privacy Compliance

Marketing Analytics Summit

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Server-side Tracking

Denmark: Google Analytics declared unlawful

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Data Privacy Compliance

Data quality versus data privacy

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Data Quality
Data Privacy Compliance

Foxes that anonymize chickens

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Data Privacy Compliance
Cookies & Tracking

Use of Analytics illegal

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Data Privacy Compliance
Cookies & Tracking
Marketing Analytics

JENTIS Infrastructure for Performance, Reliability and Scalability

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Server-side Tracking
Data Quality
Data Privacy Compliance

JENTIS Onboarding

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Server-side Tracking

Is Google Analytics now taboo for us Europeans?

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Data Privacy Compliance
Cookies & Tracking
Alexandra Spiropoulos

Privacy Sandbox – Google's solution for more data privacy

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Cookies & Tracking
Data Privacy Compliance

Privacy Compliant Tracking with JENTIS

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First-Party Data
Data Privacy Compliance

EU Privacy Seal for use in Marketing & PR

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Data Privacy Compliance
Alexandra Spiropoulos

The Ultimate Guide to Remarketing: Understanding Tracking Consent, Cookies, and Google Ads

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Ad Performance
Cookies & Tracking
First-Party Data

Use Meta CAPI with Server-side Tracking

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Ad Performance
Performance Marketing
Customer Engagement
Alexandra Spiropoulos

Why Server-side GTM is a compliance trap – and how JENTIS solves it

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Data Privacy Compliance
Server-side Tracking
Alexandra Spiropoulos

Zero-, first- and third-party data and what they really mean for marketing, analytics and compliance

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First-Party Data
Data Strategy
Server-side Tracking
Alexandra Spiropoulos

Pseudonymization: Server-side tracking with Data Protection

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Data Privacy Compliance
Server-side Tracking
Data Quality
Alexandra Spiropoulos

What is server-side tagging?

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Server-side Tracking
First-Party Data Strategies
Tag Management

This was the Heroes of Data & Privacy 2023

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Data Privacy Compliance
Alexandra Spiropoulos

E-commerce Strategy for Black Week: Trends, Traffic Peaks & smarter Ad Spend

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E-commerce
Ad Performance
Attribution
First-Party Data

What you need to consider when tracking

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Data Privacy Compliance
Data Strategy
E-commerce

What is cookieless Tracking?

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Cookies & Tracking
First-Party Data
Server-side Tracking

What is a Tag Manager? Functions, Tools, and Benefits

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Tag Management
Cookies & Tracking
Server-side Tracking

What culture do companies need to handle data right?

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Data Strategy
Data Quality
Marketing Analytics
Data Privacy Compliance

The Forced Data Loss

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Data Quality
Data Privacy Compliance
Cookies & Tracking

Webinar: More revenue with better first-party data

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First-Party Data
Data Strategy

The vital need for privacy by design

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Data Privacy Compliance

The Trans-Atlantic Privacy Framework is taking shape. But will it stick?

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Data Privacy Compliance

The forgotten Data Protection Regulation that started it all

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Data Privacy Compliance
Data Strategy
E-commerce

The Beginner's Guide to Standard Contractual Clauses (SCCs)

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Data Privacy Compliance

The JENTIS Raw Data Model

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Server-side Tracking
Data Quality
Data Strategy

TTDPA explained

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Cookies & Tracking

The 3 biggest Challenges for Digital Marketing 2023

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Data Privacy Compliance
Cookies & Tracking
Data Quality
Adobe Analytics

Superpower of Online Marketers

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Data Privacy Compliance

Switzerland's new data protection law: How to become compliant

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Data Privacy Compliance
Server-side Tracking
First-Party Data
Alexandra Spiropoulos

Synthetic data in online marketing: current trends and applications

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Data Privacy Compliance

The 5 best Podcasts about Marketing, Martech and GDPR

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Data Privacy Compliance
Marketing Analytics
Alexandra Spiropoulos

Reverse the Rules: How JENTIS Reverse Proxy helps you keep first-party cookies persistent in Safari

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Cookies & Tracking
Server-side Tracking

Server Infrastructure: How to master the Black Friday Test

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E-commerce
Data Quality
Alexandra Spiropoulos

Server-Side Google Tag Manager: An Overview

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Tag Management
Server-side Tracking

Server-Side Tracking, Step by Step

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Tag Management
Server-side Tracking

Self-hosting as a solution?

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Data Strategy

Pagespeed & Webtracking

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Ad Performance
Performance Marketing

Solve Schrems II with server-side tracking

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Data Privacy Compliance

Frequently asked questions

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