Essential Mode

Goodbye blind spots. Hello complete data.

When consent is rejected, most tools go dark and up to 70% of your website traffic disappears. Essential Mode puts you back in control tracking 100% of your traffic again. No more guesswork, just smarter decisions.

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Why choose Essential Mode?

The smartest way to track in a consent-first world

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Track up to 42% more conversions

Capture anonymized data from non-consenting users and restore visibility into lost sessions, conversions, and traffic sources.

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Increase revenue with accurate attribution

Stop guessing. Get a true view of every channel’s performance, so you can allocate budget where it works, and grow your revenue with confidence.

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Correct 55% of your customer journeys

Fix broken paths in your analytics. Make better marketing and business decisions with a complete view of your users’ journeys.

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Stay compliant. Stay in control.

The most advanced consent control. You choose what gets collected, stored, and shared — all fully aligned with your DPO requirements.

Built for Marketers. Recommended by lawyers.

The data you need, fully under your control.

How it works

No consent? Still compliant. Still complete.

When a user declines cookies, Essential Mode kicks in. It gives you and your DPO the power to define exactly what anonymized data to collect. Simple to set up, easy to manage, and fully under your control.

Advantages

Finally track what you’ve been missing

What customers say
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With JENTIS, we are now able to track over 97% of our orders. This success enables us to better understand customer journeys and address target groups more effectively.

Yashar Nategh
SVP Global CX & E-Commerce
Playmobil
Read Case Study
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Frequently asked questions

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