Interview: The Origin of the Web-Cookie
With the invention of the web cookie, Lou Montulli wanted to create a way to identify web browsers without compromising user privacy – but not to enable a global tracking industry. Learn all about the genesis of the web cookie and its original intended use in this interview.
This interview was recorded for the Heroes of Data & Privacy conference.
Our Speaker
Lou Montulli, Co-Founder & CTO, JetInsight, Inventor of the web cookie.
Lou Montulli is known for developing foundational web technologies, including the HTTP cookie. He invented the cookie to enable new functionality on the Web while protecting user privacy. Contrary to his original intent, the technology was used to track users across domains. Montulli joined Netscape as a founding engineer and wrote the networking features for the first versions of that browser. He also invented the blink tag, server push, client pull, HTTP proxying, among others.
What is Server-side Tagging?
Server-side tagging shifts tracking tasks to the server. What this means for privacy, performance, and data quality.
How to work with Safari ITP Limitations
Apple’s Intelligent Tracking Prevention (ITP) presents new challenges for tracking – but solutions like the Cookie Lifetime Extender can mitigate Safari’s strict cookie restrictions and help maintain data continuity.
How Vileda captured 42% more purchases in Google Analytics 4
Thanks to server-side tracking with JENTIS, Vileda closes data gaps, improves campaign performance, and strengthens its D2C business.