Google Universal Analytics (GA3) will be discontinued on July 1, 2023. From that date on, Google Universal Analytics properties will no longer process new hits. After more than a decade as the industry standard, GA3 is being fully replaced by Google Analytics 4 (GA4) – earlier than expected.
JENTIS Co-CEO Thomas Tauchner will discuss the transition together with analytics expert Michaela Linhart from ANALYTICSkiste.blog, covering the following topics:
- What does the migration to GA4 mean for your data?
- How can GA4 be used in a privacy-compliant way?
- How can you best prepare for the future with GA4?
- Which steps should you take now?
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