Accurate data on user behavior across websites and online shops is essential in e-commerce. Only with reliable data can marketers correctly understand customer journeys and draw the right conclusions for their marketing campaigns. By leveraging first-party data through server-side tracking, marketers can drastically improve data quality—leading to more effective ad spend and higher revenue.
JENTIS took part in the acquisa E-Commerce Week on March 23 with a talk by founder and Co-CEO Thomas Tauchner.
Watch the talk on demand
Speaker
Thomas Tauchner, CEO & Co-Founder at JENTIS
Having entered the industry at a young age, Thomas has always kept a close eye on current market needs and stayed one step ahead of technological developments. After working as Head of Web Analytics at e-Dialog, he founded his own web analytics agency, Webrocket GmbH, in 2014. To address the challenges he observed in online marketing, he developed JENTIS, a unique hybrid tracking solution.
