See and hear JENTIS at Moonova:
Date: March 15, 2023
Location: Stage 3 – Adtech/Martech
Time: 1:00–1:45 PM
Our topic:
How Data Capture Platforms (DCPs) will revolutionize the future of data-driven marketing
New conditions have drastically increased the technical and legal requirements for web data collection. To compensate for data loss caused by ad blockers and tracking prevention mechanisms, collecting first-party data has become essential. At the same time, data protection regulations such as the GDPR and ePrivacy require companies to keep full control over their data collection.
In practice, this means taking data collection into your own hands—without relying on third-party intermediaries.
The Data Capture Platform (DCP) is the answer to the current data collection crisis. It ensures higher data quality with full data control, compliance, and strong connectivity with existing tech stacks. With DCPs, companies can manage their data collection in a vertically integrated way under their own roof.
Learn in detail at Moonova how a DCP can take your marketing and data protection to the next level.
Speaker
Jürgen Weichert, Chief Revenue Officer at JENTIS
Jürgen has more than 20 years of experience in sales, marketing, and business development in the online industry. At JENTIS, he is responsible for developing new business areas, markets, customers, and partners. From 2019, he served as Chief Revenue Officer at Usercentrics. Prior to that, Jürgen worked as Head of Strategic Partner Development at Google for the DACH region, where he played a key role in building the Channel Reseller Program into a major growth driver.
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