October 6, 2022
Radisson Collection Hotel Berlin, Nikolai A room
We will be taking part in this year’s Marketing Analytics Summit with a talk and would be delighted to welcome you to our session:
Case study: How Pixum was able to correct 55% of all customer journeys and collect up to 29% more data with JENTIS
The quality of marketing decisions depends on the quality of the data collected. The more complete your data, the better your marketing decisions will be. Collecting valid website data has never been as challenging for companies as it is today.
How can you avoid the effects of deleted cookies and interrupted tracking?
How good or poor is the data quality in your martech tools when using client-side tracking?
In this case study, you will learn how Pixum gained a complete overview of its website data, corrected 55% of its customer journeys, and succeeded in:
- Maximizing data quality without neglecting data protection
- Future-proofing online marketing and analytics
- Improving attribution with higher-quality data
- Reallocating media budgets to achieve better performance
Speakers
Thomas Tauchner, Co-founder and Co-CEO at JENTIS
Having entered the industry at a young age, he has always kept a close eye on current market needs and stayed one step ahead of technological developments. After working as Head of Web Analytics at e-Dialog, he founded his own web analytics agency, Webrocket GmbH, in 2014. To address the problems he observed in online marketing, he developed JENTIS, a unique hybrid tracking solution.
Björn Prickartz, Head of Analytics & Conversion at Pixum
Björn has been working as Head of Analytics & Conversion at Pixum since 2014 and has more than 15 years of experience in digital analytics and conversion optimization. He and his team are responsible for capturing, analyzing, and optimizing user behavior and touchpoints, with the goal of enabling Pixum customers to order their personalized products quickly and easily.
The complex environment of customizable products, ordering via website, app, or software, and numerous internal interfaces with teams such as marketing, development, and UX makes it essential to rely on cutting-edge technologies. This is the only way to generate relevant insights, gain deeper understanding, and achieve successful optimizations.
