Background
Giesswein, a company that transitioned from a B2B to a B2C and D2C business model, relies on digital marketing and technological innovations. Initially, Giesswein used client-side tracking but early on decided to switch to server-side tracking, which proved to be crucial.
Challenges
The increasing complexity of tracking, the need for more precise data transmission to marketing tools, and the optimization of conversion and website usability were challenges. During Black Friday, Giesswein achieved significant revenue increases.
Solution and Results
Giesswein chose JENTIS as a server-side tracking solution to improve data quality for Google Ads. This enabled more effective campaigns and more accurate data in Google Analytics. Thanks to the higher resistance of JENTIS to ad blockers and tracking preventions, Giesswein was able to capture more and better data. The switch to server-side tracking led to a 5.4% increase in users and an 8.6% revenue increase in Google Analytics compared to server-side Google Tag Manager. By enabling JENTIS Essential Mode, it became possible for the first time to use Advanced Google Consent Mode more effectively while maintaining full data control. This allowed Giesswein to increase the number of conversions tracked in Google Ads by 18% compared to using server-side Google Tag Manager with Basic Consent Mode.
Learn more in the full case study, available to download below.
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With server-side tracking from JENTIS, we have already achieved a significant increase in data quality and an improvement in our campaign performance compared to traditional tracking.
