About Pixum
Pixum is one of the leading online photo services in Germany and Europe. Known for high-quality products like photo books, wall art, and calendars, Pixum aims to help customers preserve and enjoy their most cherished photo moments — all with an inspiring user experience and excellent service.
Executive Summary
In response to declining data quality caused by ad blockers, tracking prevention, and evolving privacy regulations, Pixum implemented server-side tracking with JENTIS in 2021. The switch led to a total data uplift of 29.2%, a 176% increase in campaign performance, and significant improvements in attribution accuracy. At the same time, Pixum established a GDPR-compliant data infrastructure using JENTIS as its trusted European partner.
Challenge
By 2020, Pixum saw data discrepancies exceeding 20% across its analytics and business intelligence tools. The main culprits: GDPR, ePrivacy directives, and modern tracking preventions. Traditional client-side tracking was no longer reliable. Pixum needed a solution that could restore data accuracy, maintain legal compliance, and future-proof their marketing technology — which they found in JENTIS.
Results & Impact
More and Better Data with JENTIS
- +11.4% more conversions with the same consent settings
- +17.8% additional data uplift via JENTIS Essential Mode, using pseudonymized fallback data
- +55% corrected customer journeys, especially for browsers like Safari, Firefox, and Edge
Improved Attribution and Budget Allocation
- So-called "single session" purchases dropped from over 20% to just 2.6%
- In over 97% of cases, longer, multi-touch journeys were revealed
- Better data accuracy enabled more precise ROAS calculations and smarter media spend
+176% New Customer Revenue
During an Advent campaign, Pixum applied its new insights to:
- Build modular user journeys and show relevant products at the right time
- Monitor campaign performance in real time using Adtriba
- Use better data to define audiences and improve ad targeting
➡ Result: +176% more new customer revenue, with just +31% higher investment
For more information, download the comprehensive case study.
JENTIS offers a new level of data quality that enabled us to generate up to 44% more orders across all marketing channels in multiple browsers,
