How Pixum increased its campaign performance by 176%

About Pixum

Pixum is one of the leading online photo services in Germany and Europe. Known for high-quality products like photo books, wall art, and calendars, Pixum aims to help customers preserve and enjoy their most cherished photo moments — all with an inspiring user experience and excellent service.

Executive Summary

In response to declining data quality caused by ad blockers, tracking prevention, and evolving privacy regulations, Pixum implemented server-side tracking with JENTIS in 2021. The switch led to a total data uplift of 29.2%, a 176% increase in campaign performance, and significant improvements in attribution accuracy. At the same time, Pixum established a GDPR-compliant data infrastructure using JENTIS as its trusted European partner.

Challenge

Tracking prevention features in the browsers Safari, Firefox, and Edge led to inaccuracies in web data analysis, poor ad performance and misleading insights. The use of ad blockers caused further data loss by disrupting tracking processes. Increasing regulatory requirements made the implementation of robust privacy measures essential.

Solution

At the beginning of the project, Pixum set two clear goals: 1. Improve data quality in marketing tools 2. Establish a future-proof and robust data setup in compliance with GDPR requirements To achieve this, Pixum implemented the server-side tag manager from JENTIS. The aim was to evaluate data quality and compare client-side data collection with the data collected server-side by JENTIS. Pixum also utilized the proven privacy technology from JENTIS to ensure quick and secure compliance. With Essential Mode, JENTIS offers privacy-compliant reach measurement without the need for consent. This way, up to 99% of website conversions can be captured for analytics applications.

Results & Impact

More and Better Data with JENTIS

• +11.4% more conversions with the same consent settings
• +17.8% additional data uplift via JENTIS Essential Mode, using pseudonymized fallback data
• +55% corrected customer journeys, especially for browsers like Safari, Firefox, and Edge

Improved Attribution and Budget Allocation

• So-called "single session" purchases dropped from over 20% to just 2.6%
• In over 97% of cases, longer, multi-touch journeys were revealed
• Better data accuracy enabled more precise ROAS calculations and smarter media spend

+176% New Customer Revenue

During an Advent campaign, Pixum applied its new insights to:

1. Build modular user journeys and show relevant products at the right time
2. Monitor campaign performance in real time using Adtriba
3. Use better data to define audiences and improve ad targeting

➡ Result: +176% more new customer revenue, with just +31% higher investment

For more information, download the comprehensive case study.