In a comprehensive case study, Advance Metrics partnered with Zühlke to implement server-side tracking for enhanced data control, ensuring compliance with data regulations while improving the quality of data collection. With the traditional client-side tracking setup proving insufficient, they decided to migrate to server-side tracking to meet their long-term data control and compliance needs.
About Zühlke
Zühlke is an international innovation service provider, supporting clients in designing and developing digital products and solutions. The company places a strong emphasis on data-driven decision-making and high data quality across its operations.
Executive Summary
To achieve better data quality and improved compliance with privacy regulations, Zühlke implemented server-side tracking. This shift enabled them to capture more accurate analytics data, reduce tracking losses caused by browser restrictions and ad blockers, and lay a stronger foundation for reliable performance measurement.
Challenge
Zühlke faced several challenges with its existing client-side tracking setup:
- Data loss due to ad blockers, browser tracking preventions, and limited cookie lifetimes
- Inconsistent analytics and attribution results across tools and platforms
- Rising compliance pressure from GDPR and other data protection regulations
These factors made it difficult to make reliable, data-driven decisions and created a growing gap between marketing spend and performance insights.
Results & Impact
- Significantly improved data quality with fewer gaps in analytics
- Better alignment with data protection regulations through greater control over data handling
- More stable and accurate reporting, enabling better evaluation of marketing campaigns
- Future-proof tracking infrastructure, ready to adapt to ongoing privacy and browser changes
Read the full case study here.
