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Mapp Analytics is a GDPR-compliant, AI-powered digital analytics and campaign optimization solution integrated within the Mapp Marketing Cloud, designed to unify first‑party customer data, derive insights, and drive highly personalized cross-channel campaigns. With user-friendly dashboards, predictive models, and direct activation capabilities across email, SMS, mobile and web, it empowers marketers to analyze behavior, measure ROI, and make insight-led decisions in real time
