Garbage in, garbage out? 3 first-party data frameworks that actually work

How can retail and e-commerce companies still measure accurately, optimize campaigns, maintain full data control, and meet privacy requirements — all at the same time?

First-party data strategies often turn into sprawling, complex projects with no clear end and little visible impact.

In this masterclass, Thomas Tauchner will present three frameworks based on real customer cases that show how companies have quickly and directly taken the first step toward a first-party strategy — and boosted ROI right away. Participants will get step-by-step guidance and insights into server-side tracking setups, MarTech architectures, and successful campaigns from the e-commerce and publishing sectors.