Impact from day one: A new approach to first-party data strategies

Saying goodbye to third-party tracking isn’t just a technical change — it’s a cultural shift in marketing. Today, first-party data requires more than a new tool: it’s about strategy, structure, and system understanding. It may sound big, but it starts with something concrete — your tracking setup. Thomas Tauchner reveals which data is missing in traditional setups, how that limits both campaign performance and revenue, and how companies can gradually build a first-party data strategy that delivers real business impact — not someday, but right away.

This talk offers strategic guidance and shows how organizations can generate ROI from day one — and get more out of Google and Meta services.