At this panel, JENTIS CEO & Founder Thomas Tauchner joins industry leaders from Vodafone and Natixis to discuss how marketers can truly harness the potential of first-party data. With privacy regulations reshaping data collection, Thomas brings the perspective of a technology innovator helping brands strengthen their data foundation and regain control over their analytics. Together, the panel explores how accurate, compliant, and complete data enables smarter decisions — from predictive modelling and audience segmentation to campaign optimisation and ROI growth. JENTIS contributes insights on how server-side tracking and synthetic data technology empower marketing teams to achieve data-driven success without compromising compliance.
Speakers
Thomas Tauchner
Founder & CEO
JENTIS
Thomas is the Founder and CEO of JENTIS. Before launching the company in 2020, he led the web analytics team at a leading Vienna agency and founded the digital analytics firm Webrocket. With JENTIS, he is redefining web tracking—helping companies gain better data quality, full control over their tracking, and a future-proof foundation for data-driven marketing.
