Saying goodbye to third-party tracking isn’t just a technical change — it’s a cultural shift in marketing. Today, first-party data requires more than a new tool: it’s about strategy, structure, and system understanding. It may sound big, but it starts with something concrete — your tracking setup. Christian Kletzander reveals which data is missing in traditional setups, how that limits both campaign performance and revenue, and how companies can gradually build a first-party data strategy that delivers real business impact — not someday, but right away.
This talk offers strategic guidance and shows how organizations can generate ROI from day one — and get more out of Google and Meta services.
Speakers
Christian Kletzander
Founder & Director of Engineering
JENTIS
Christian is Co-Founder and Director of Engineering at JENTIS. Since 2020, he has been shaping the company’s system architecture and integrations. With a background in web development and deep expertise in tracking infrastructure, he previously founded the analytics agency Webrocket and has been building robust client- and server-side solutions for more than a decade.
