Effective programmatic advertising requires precise data — but tracking prevention, ad blockers, and missing conversions make accurate targeting nearly impossible. In this talk, Christian Kletzander, Co-Founder and Director of Engineering, explains how server-side tracking restores access to all relevant data points — from real touchpoints for reliable attribution to complete conversion tracking — enabling you to feed platforms like Criteo, Adform, or The Trade Desk with trustworthy data for data-driven bidding, improved campaign performance, and targeted budget control.
Speakers
Christian Kletzander
Founder & Director of Engineering
JENTIS
Christian is Co-Founder and Director of Engineering at JENTIS. Since 2020, he has been shaping the company’s system architecture and integrations. With a background in web development and deep expertise in tracking infrastructure, he previously founded the analytics agency Webrocket and has been building robust client- and server-side solutions for more than a decade.
