Marketing teams are hemorrhaging data accuracy at an alarming rate. Ad blockers, privacy compliance and browser restrictions like Apple's ITP are creating a perfect storm—leaving marketers with incomplete customer journeys, broken analytics, and wasteful ad spend.
But poor attribution isn't inevitable. In this session, we'll explore how Playmobil transformed their data accuracy from industry-average losses to 97% reliability using a first-party data strategy powered by JENTIS Essential Mode.
What you'll learn:
- The real impact of modern tracking challenges on your attribution models
- How JENTIS server-side tracking integrates seamlessly with your existing Google setup
- A real-world case study showing measurable improvements in data quality
- Practical steps to implement a first-party data strategy that works alongside your current tech stack
Key Takeaway: Discover how moving beyond traditional tracking methods can restore trust in your data and dramatically improve marketing ROI—without disrupting your existing workflows.
Speakers
Eddie May
Senior Partner Manager
JENTIS
Eddie is Senior Partner Manager at JENTIS, where he works closely with customers and partners to inform product development. He connects market needs with internal teams to support customer-driven innovation. Before JENTIS, he held similar roles at Snowplow and Alfresco, focusing on analytics and community engagement.
