Seasonal campaigns require more than budget and great creatives. To truly perform during the peak season, they need to be strategically planned, executed with precision, and evaluated based on reliable data.
In this 45-minute webinar with Bernhard Kastenberger (Clevascale) and Chris Ewert (JENTIS), you’ll learn:
- Strategy & Planning: How to build seasonal campaigns as part of a holistic, cross-channel sales strategy – including a practical step-by-step overview on a Miro board.
- Execution in Practice: How to put your strategy into action on Meta with proven creative and targeting approaches, best practices, and quick wins for your audience.
- Reporting & Insights: How to consolidate results across channels, leverage Meta reporting effectively, and understand why data quality and tracking are critical to success.
Walk away with a clear framework to build seasonal campaigns that are strategically sound, operationally strong, and optimized through data.
Speakers
Christopher Ewert
Senior Account Executive
JENTIS
Chris is a Technology Consultant at JENTIS, where he supports enterprise clients in implementing server-side tracking. He focuses on aligning technical requirements with business goals to ensure effective data integration. Before joining JENTIS in 2024, he held various roles in digital strategy and ad tech.
Bernhard Kastenberger
CEO & Founder
Clevascale
Bernhard is the CEO and Founder of Clevascale GmbH, a Vienna-based performance marketing agency he established in September 2019. He has led more than 50 e‑commerce projects, specializing in Meta advertising combined with data-driven strategies and behavioral insights. Bernhard is also an active speaker at marketing events and a member of the Forbes Business Council.
