Consent rejections, ad blockers, and browser restrictions are making a growing share of your readers invisible in your data.
For subscription and audience development teams, that means paywall decisions are made on incomplete engagement signals. Conversion funnels show only part of the real reader journey. Segmentation and retargeting run on a distorted view of your audience.
In this webinar, we’ll show how publishers use server-side tracking to close those data gaps in a GDPR-compliant way, without bypassing consent, and what that means in practice for subscription growth, retention, and engagement strategy: better reader recognition, more accurate segmentation, more complete journeys as the basis for paywall logic and onboarding.
You’ll learn:
- Why client-side tracking structurally leads to data loss, and what that does to your KPIs
- How server-side tracking makes fuller reader journeys visible, including non-consent traffic
- Real-world example: how publishers improved their subscription data foundation with JENTIS
Who it’s for: Subscription Managers, Audience and Engagement Development, Product Owners
Speakers
.webp)
