30. November 2021
How to get started with server-side tracking?
This time, we want to mix things a bit up. Instead of giving you a summary of an important industry development or a description of a technology, we interviewed our client success manager Alex Koletsis. We wanted to gather his experiences for you and let him explain how he experiences the onboarding process.
24. November 2021
The 5 best podcasts about marketing, martech and GDPR
The pure amount of podcasts is overwhelming. There is such great stuff out there, produced every month, week or even every day by some. It is slowly getting hard to find the real gems out there. That having said; there are some great episodes I want to share with you. These 5 podcasts - in no particular order - cover the topics digital marketing, marketing technology and data compliance. I highly recommend listening in. It will make you a smarter, wiser person :-)
10. November 2021
How to select a server-side tagging solution.
Over the last year we probably did more than 5000 calls about the state of tracking, how the industry changes with new technology and regulation as well as how the market reacts. To this day we often see that individuals have difficulties to select a tracking solution that suits their needs and solves the current data collection and compliance challenges they face. In this blog post we list 5 key considerations you should think of when you select your next tracking system.
4. November 2021
The Difference between Tracking and Analytics.
The online marketing industry is going through a massive change at the moment. Tracking preventions, ad-blockers but also regulation are changing website tracking, which is why JENTIS specialised exactly in this area and developed a product to collect as much and good data as possible. But what exactly is tracking in this regard? And what is the difference to an analytics tool?
26. October 2021
GDPR-compliant IP address anonymization.
The GDPR in combination with the recent Schrems II decision have a real disruptive potential - everybody that follows these topics closely is well aware of that. It changes the way data can be collected on websites and will take it even further in the months to come. What most people would also agree to is that establishing a 100% legally compliant data collection and data orchestration is a huge challenge for most (if not any) data-driven companies. Unfortunately, very few companies act - most often due to a lack of options and solutions (so they believe). In this article we want to explain why you might be at risk for not complying with GDPR - especially when it comes to your users’ IP addresses - a personally identifiable information (short “PII”) and thus within the scope of the GDPR.
12. October 2021
What is server-side tracking?
Server-side tracking is causing a stir among digital marketers and shaking up the world of web analytics. Why? As marketers, we are highly reliant on analytics and data to figure out which channels and tactics are performing and where we need to shift budget or adapt our strategy. However, with privacy concerns limiting our ability to collect data traditionally, marketers and web analysts are starting to weigh up alternative options and ask if the future of web tracking might be server-side.
28. September 2021
New regulation: TTDPA (TTDSG)
In May this year, the German Bundestag adopted the new law regulating protection of data in the field of telecommunications and telemedia. The TTDSG (Telekommunikation- Telemedien-Datenschutzgesetz) will come into force on 1 December 2021. New regulations come with challenges for businesses, the question arises how it would affect the business operations and what one needs to do to comply with the new rules.
14. September 2021
GDPR & Webtracking
Within two years, the world of online marketers and data analysts alike has been turned upside down. The General Data Protection Regulation and the national telecommunication laws with ePrivacy Directive have reshuffled the cards and thereby created major uncertainty in the industry. The best companies take them as an opportunity ...
2. September 2021
Paradigm shift in webtracking.
Get an overview of how you collect best-in-class data without being affected by tracking preventions. Includes detailed explanation of hybrid-tracking with real world data examples.
18. August 2021
The Importance of Website Tracking and Data Collection Explained
As digital marketers, we are highly reliant on data to figure out which channels and tactics are performing and where we need to shift budget or adapt our strategy. If you work on a website or product, website tracking and product analytics are a fundamental part of your daily life. In this respect, tracking is what helps you optimize a site, fix bugs, improve UX, and achieve business growth. But let’s start at the beginning.