Finally great data again with the game changer: synthetic user tracking
June 23, 2023
Are you frustrated because more and more data is being lost due to missing user consent? Are you resigning yourself to declining data quality and the lack of options for remarketing and personalization? Then JENTIS is the right place for you.
For the past six months, innovation has been bubbling away at JENTIS. The result is a brand-new technology that finally makes remarketing possible again: the creation of synthetic users using mathematical models and a combination of consent and no-consent data.
The clever part?
Synthetic users can be used just like “real” users—resulting in 100% better data.
Our speaker
Thomas Tauchner, Founder, Co-CEO & CTO, JENTIS
Having entered the industry at a young age, Thomas has always kept a close eye on current market needs and stayed ahead of technological progress. After working as Head of Web Analytics at e-Dialog, he founded his own web analytics agency, Webrocket GmbH, in 2014. To solve the challenges he observed in online marketing, he developed JENTIS, the server-side tracking solution.
