Vienna, November 21, 2024 – Web tracking specialist JENTIS has launched its latest innovation on its server-side tracking platform. Synthetic Users is an AI-powered tracking and optimization solution that enables companies to transmit complete conversion and click data to ad networks, enhancing campaign performance and increasing returns on ad spend (ROAS) by up to 25%.
For years, businesses have faced the challenge of declining efficiency in performance marketing campaigns. The e-commerce boom has led to increased competition and rising ad costs on major advertising platforms. Furthermore, key target audiences have become increasingly unreachable due to declining consent rates, resulting in revenue losses and inefficient ad spending.
Innovative AI Application
JENTIS addresses this problem with Synthetic Users. The technology uses machine learning models to replace untrackable data, caused by a lack of user consent, with synthetic first-party data that can be utilized in performance marketing. This enables the optimization of bidding strategies and the secure transmission of conversion signals for campaigns to ad networks. Advertisers can thus target valuable segments within their core audiences that were previously unreachable.
“Advertisers finally have an effective tool at their disposal to either significantly boost their ad performance or achieve greater impact with a smaller budget,” says Thomas Tauchner, CEO and co-founder of JENTIS. “With Synthetic Users, JENTIS once again asserts its global market leadership in web tracking technologies.”
Several JENTIS clients have already successfully implemented Synthetic Users. Giesswein, a premium brand for shoes and fashion with an online store, managed to increase its ROAS by 25% after introducing Synthetic Users.
With Synthetic Users, JENTIS brings a groundbreaking technology to the market for advertisers. Advances in artificial intelligence and machine learning now make it possible to share data with ad networks for optimization purposes while leveraging the advantages of advertising algorithms. Synthetic Users should therefore be seen as an indispensable tool for digital campaign optimization.
Learn more about the Synthetic Users technology and its benefits for your business at jentis.com.
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