JENTIS took part in the Annual Data Protection Conference of the imh Datenforum, which this year focused intensively on the topic of third-country transfers of personal data. High-profile experts discussed the regulatory framework following Schrems II as well as concrete corporate practices related to international data transfers. Most importantly, they outlined practical ways forward in the current legal environment.
When implemented correctly, server-side tracking enables organisations to regain control over their data and achieve a significant improvement in data quality. In our 30-minute presentation at the Annual Data Protection Conference, participants gained a deeper understanding of the current legal situation and the potential of server-side tracking, including:
- Data transfers to third countries: proxy servers as a solution
- Data sovereignty: opportunity or risk?
- Pseudonymisation requirements in detail
- Practical implementation experience from more than 100 client projects
Speakers:
- Klaus Müller, CEO and Co-Founder of JENTIS
- Mira Suleimenova, Legal Counsel at JENTIS
Recent case law on the interpretation of the General Data Protection Regulation in the context of international data transfers has made the implementation of third-party tools from countries such as the United States a major challenge. Server-side tracking is one of the most efficient ways to deploy third-party tools without compromising compliance.
Link: Annual Data Protection Conference (german)
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