Subscriptions & Reader Revenue

The measurement foundation for subscription growth.

Safari's seven-day cookie cap, adblockers, and blocked scripts cut reader journeys short. JENTIS keeps every journey intact, from first article to renewal.

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More signal at every stage of the funnel.

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See readers before they subscribe

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Convert at the right moment

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Keep subscribers longer

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Lower cost per subscriber

Make the entire reader journey visible.

Most readers spend months with a publication before they pay. JENTIS keeps them recognizable for the entire reader journey.

Persistent IDs

Identify loyal readers before they subscribe.

JENTIS captures engagement data server-side and assigns a persistent first-party identifier, so journeys survive Safari's seven-day cookie cap and adblockers.

  • Persistent identity: Returning readers recognized across sessions and domains, including cross-domain.
  • Full engagement signals: Content depth, frequency, topic affinity, and paywall interactions.
  • Essential Mode: Pseudonymized signals from traffic you would otherwise not see at all.
  • JENTIS for Subscriptions
    Propensity & Paywall

    Show offers when readers are ready.

    Complete journeys feed your scoring models and paywall rules, not the fragment that survives the browser.

    • High-propensity readers: Identified before login or registration.
    • Trial and metering events: Tracked reliably across the funnel.
    • Real-time delivery: Native connectors feed Piano, Parse.ly, and your scoring tools.
    Subscription Campaigns

    Send ad platforms the conversions that actually happened.

    Recovered subscription events flow back to Google, Meta, and others, so bidding optimizes toward real subscribers.

    • More conversions reported: Subscription events recovered server-side.
    • Lower cost per subscriber: Algorithms find likely subscribers on complete data.
    • Intact paths: Journeys from ad click to subscription stay measurable.

    Retention & Churn

    See churn coming while there is time to act.

    Stable engagement baselines make declining usage visible before the renewal date.

    • Frequency and recency: Tracked consistently across sessions.
    • Churn model inputs: Clean behavioral signals instead of gaps.
    • Retention workflows: The same dataset flows to your warehouse and CRM tools.

    How JENTIS works for subscriptions

    Hybrid tag management and tracking governance on one platform.

    What customers say
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    As a news platform, the analysis and communication of our readers is essential. With the help of JENTIS, we can deliver more relevant content to our clients and still represent data protection in the best possible way.

    Dejan Jovicevic
    General Manager
    Brutkasten
    See all case studies
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    Frequently asked questions