About aqua blue®
aqua blue is a Germany-based manufacturer of water softening systems for household use. The company’s mission is to make sustainable water treatment solutions accessible to a broad audience.
Challenge
aqua blue struggled with insufficient client-side tracking, where ad blockers and anti-tracking measures compromised data quality and led to inefficient Google Ads campaigns.
Solution
With server-side tracking from JENTIS, aqua blue was able to capture more precise conversion data and leverage it for optimized campaign management.
Results
aqua blue reduced cost per conversion (CPC) by 29.3% and achieved a higher ROI, particularly in PMAX campaigns, where CPC decreased by 36%.
Quote
“With server-side tracking from JENTIS, we were able to significantly increase the ROAS of our Google Ads campaigns. For us, the solution is a real game changer and a key revenue driver.”
Thomas Löhnert, Managing Director, Löhnert GmbH (aqua blue)
Learn More
The full case study is available for download below.
With server-side tracking from JENTIS, we were able to significantly increase the ROAS of our Google Ads campaigns – for us, the solution is a real game changer and a revenue factor.
