How Pixum generates up to 44% more orders in Safari browsers with JENTIS

About Pixum

Pixum is one of the leading online photo services in Germany and Europe. The company provides customers with high-quality photo products like photo books and wall art, combined with a smooth, user-friendly shopping experience. Pixum aims to help people preserve and enjoy their most cherished photo memories.

Executive Summary

Pixum implemented the JENTIS server-side tag manager to improve marketing data quality and build a GDPR-compliant, future-proof tracking setup. The result: up to 44% more orders in Safari browsers, which are known for strict tracking prevention. These results highlight the effectiveness of JENTIS in overcoming browser-related data loss and boosting campaign performance through more reliable analytics and attribution.

Challenge

Starting in 2020, Pixum experienced a sharp decline in data quality caused by browser-based tracking prevention (e.g. Safari’s ITP) and widespread ad blocker usage. This led to data inconsistencies of more than 20% across web analytics, ad platforms, and internal BI systems — making it harder to allocate budgets efficiently and measure performance accurately.

Solution

Pixum defined two core objectives for the tracking overhaul:

1. Improve data quality across all marketing tools
2. Ensure GDPR compliance with a robust, future-ready setup

To reach these goals, Pixum implemented the JENTIS server-side tag manager. In a direct comparison with client-side tracking, the new setup led to:

• +11% more tracked conversions
• +55% corrected customer journeys
• A +31% increase in campaign budgets and +176% new customer revenue in the first campaign

One year later, these changes were rolled out across all channels and markets — with significant uplift in Safari and other browsers.

Results & Impact

Pixum saw a substantial increase in orders, especially in browsers with strict privacy restrictions:

• +4% in Chrome
• +27% in Firefox
• +35% in Safari (in-app)
• +44% in Safari (browser)

This proves that high-quality server-side data from JENTIS not only improves attribution accuracy but also boosts campaign ROI — even in tracking-restrictive environments.

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