Pixum, a leading online photo service, faced the challenge of limited data collection and, consequently, reduced campaign effectiveness on platforms like Google Ads due to cookie banners. With JENTIS’s new Synthetic Users AI tracking technology, Pixum was able to activate up to 97% of conversions previously lost due to missing consent. In a brief A/B test, the campaigns using synthetic user data achieved an impressive ROAS increase of up to 24%—demonstrating the potential of synthetic data to optimize ad performance and drive business growth.
Want to know how Pixum turned data limitations into an advantage? Read the full case study to learn more.
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JENTIS offers a new level of data quality that enabled us to generate up to 44% more orders across all marketing channels in multiple browsers,
