About Pixum
Pixum is one of the leading online photo services in Germany and Europe. The company offers high-quality personalized products like photo books, wall art, and calendars, helping customers preserve and share their most beautiful photo memories.
Executive Summary
Using the innovative Synthetic Users feature from JENTIS, Pixum was able to restore lost conversion data caused by missing user consent. This synthetic data was then activated in Google Ads in a privacy-compliant way. In a three-week A/B test, the campaign powered by Synthetic Users achieved significantly better results: +24.1% ROAS and –9.3% CPC. Pixum successfully reached previously inaccessible target audiences, unlocking new revenue potential.
Challenge
Due to GDPR and transparent consent banners, many users chose not to allow tracking — which caused valuable conversion and behavioral data to be lost. As a result, Pixum’s Google Ads campaigns suffered from reduced targeting precision and bidding efficiency. Without comprehensive data, campaign performance dropped, and growth potential was limited.
Solution
Pixum implemented a Proof of Concept (PoC) using JENTIS Synthetic Users. This AI-powered solution fills the gaps left by missing consent with synthetic, non-personal behavioral and conversion data based on existing real data. These synthetic IDs contain no personally identifiable information (PII) but are still effective for Google Ads bidding and targeting — even without user consent.
Results & Impact
- +24.1% higher ROAS compared to the control campaign
- –9.3% lower CPC, improving campaign efficiency
- Expanded reach to audiences who had opted out of tracking
- Clear performance boost within just three weeks
- A powerful solution for privacy-compliant growth in low-consent environments
Make up to 100% of all conversions visible?
Do it like Pixum.
Learn more about JENTIS’s new AI technology and how you can easily and sustainably increase your conversions in a data privacy-compliant way.
JENTIS offers a new level of data quality that enabled us to generate up to 44% more orders across all marketing channels in multiple browsers,
