About Playmobil
Playmobil is part of the Horst Brandstätter Group, a global company with around 2,800 employees and 33 subsidiaries. Known for its iconic toys, Playmobil is expanding its direct-to-consumer and e-commerce channels to meet the needs of today’s digital shoppers.
Executive Summary
After the introduction of cookie banners, Playmobil faced declining campaign performance due to reduced tracking signals. With JENTIS’ AI-based technology Synthetic Users, Playmobil replaced missing consented data with compliant, machine-learned synthetic data—restoring critical insights and enabling stronger campaign optimization in Google Ads.
Challenge
Cookie consent opt-outs severely limited data collection, leaving Playmobil with incomplete conversion tracking and attribution gaps. This resulted in inconsistent reporting and a sharp drop in Google Ads performance, as fewer data points were available to train campaign algorithms.
Results & Impact
By implementing JENTIS Synthetic Users, Playmobil achieved a 28.8% increase in ROAS and a 29.6% uplift in conversions on Google Ads. Additionally, the company generated extra revenue—half of which came directly from Google Ads—while maintaining full compliance with data protection standards. Synthetic Users became a key driver in Playmobil’s digital growth and data-driven marketing success.
With JENTIS, we are now able to track over 97% of our orders. This success enables us to better understand customer journeys and address target groups more effectively.
