About Vileda
Founded in 1948 and part of the German Freudenberg Group, Vileda is one of the world’s leading brands for cleaning solutions, offering durable and innovative products for both households and professional use. The brand operates in over 35 countries and plays a key role in Freudenberg’s Household Products division, which generates over €1 billion in revenue. Vileda focuses on sustainable, user-friendly design and is increasingly investing in digital and direct-to-consumer (DTC) strategies.
Executive Summary
To gain more reliable insights and boost marketing performance, Vileda implemented server-side tracking with JENTIS. The setup included JENTIS Essential Mode and Meta’s Server-Side API, ensuring full tracking visibility even in the face of ad blockers and browser restrictions. The results were clear: 42% more tracked purchases, nearly twice as many add-to-cart events, and a future-proof data strategy in line with data protection regulations.
Challenge
Vileda faced a significant decline in data quality across its analytics and advertising platforms. The core problem was the misalignment between analytics data and actual backend order data, which created major issues in campaign evaluation and budget allocation. With growing focus on its webshop and DTC business, Vileda needed a privacy-compliant solution to restore tracking accuracy and regain visibility into the customer journey — despite tracking preventions like ad blockers and limited cookie lifespans.
Results & Impact
By switching to server-side tracking with JENTIS, Vileda achieved measurable improvements across the board:
- +42% more purchases recorded in Google Analytics
- +89% more page views and +50% more users in GA4
- +13% more purchases measured through Meta Server-Side API
- +12.6% more initiate-checkout events on Meta
- Add-to-cart events nearly doubled between H1 and H2 2024
With these results, Vileda gained deeper insight into real user behavior, improved campaign attribution, and optimized marketing spend. The server-side setup effectively aligned digital analytics with actual business performance and laid the foundation for sustainable growth.
I would recommend JENTIS to all brands looking for ways to boost performance on marketing channels like Meta and Google Ads. With JENTIS, we were able to track 42% more purchases and nearly double the number of add-to-cart events — a major success that enables us to optimise our marketing campaigns more effectively. Additionally, we were able to future-proof our tracking setup for the long term with JENTIS as a strong European partner.
