Vileda faced the challenge of declining data quality and limited transparency across the digital customer journey – especially as their D2C business grew. Incomplete tracking and discrepancies between analytics and order data made it difficult to reliably evaluate marketing performance. To address this, Vileda implemented server-side tracking with JENTIS, using first-party cookies and privacy-compliant technology to ensure accurate and consistent data collection, even in the face of tracking prevention.
The result: +42% more purchases tracked, +89% more page views recorded, and nearly twice as many “add-to-cart” events. The improved data quality enabled more precise budget allocation and enhanced performance on platforms like Meta and Google. The full case study is available for download.
I would recommend JENTIS to all brands looking for ways to boost performance on marketing channels like Meta and Google Ads. With JENTIS, we were able to track 42% more purchases and nearly double the number of add-to-cart events — a major success that enables us to optimise our marketing campaigns more effectively. Additionally, we were able to future-proof our tracking setup for the long term with JENTIS as a strong European partner.
