About yfood
Founded in Munich, yfood is Europe’s market leader in the smart food category. Its ready-to-drink meals are available in over 30 countries and 28,000 retail outlets. As a digital-first brand, yfood’s growth is driven by data and performance marketing.
Executive Summary
Faced with increasing data loss due to stricter privacy regulations, consent barriers, and ad blockers, yfood partnered with JENTIS to rebuild its analytics infrastructure around a first-party data strategy. Within just three weeks, yfood achieved a 5.2% uplift in attributed revenue and a 40-point increase in ROAS.
Challenge
Despite an 85% consent rate, yfood captured only 30–40% of user interactions, leaving major attribution gaps. Browser restrictions like Safari’s ITP and ad blockers made reliable tracking and performance measurement nearly impossible. The client-side setup no longer provided the data quality needed for accurate marketing optimization.
Results & Impact
By replacing Google Tag Manager with the JENTIS server-side Tag Manager and leveraging Synthetic Users, yfood restored lost tracking data in a privacy-compliant way. Parallel testing showed a 5.2% increase in attributed revenue, over 94% data accuracy, and ROAS improvements across all campaigns — solidifying JENTIS as a key enabler of future-proof data strategy and sustainable growth.
JENTIS ist eine zukunftssichere MarTech-Lösung mit zuverlässigem serverseitigem Tracking, betreuter Infrastruktur und einem Team, das uns kompetent bei allen Fragen rund um First-Party-Daten unterstützt.
