Ad blockers and browser restrictions cause you to lose valuable marketing data every day. The result: wrong budget decisions and inefficient campaigns. The Vileda case shows how to instantly improve data quality — with +89% more tracked page views, +42% more recorded purchases, and nearly double the “add-to-cart” events.
What you’ll take away: You’ll learn how to close data gaps and capture your true traffic instead of relying on fragments. You’ll see how better data directly boosts ROAS and why this is critical for performance on Meta and Google. You’ll also get a proven implementation plan with clear, actionable steps you can apply right away. From day one, you’ll be able to evaluate attribution accurately and optimize campaigns based on real data.
This approach is ideal for anyone who wants to solve tracking issues for good and achieve measurable performance gains.
Questions this talk will answer:
- How can you recover missing purchases and events in GA4 without artificially increasing consent rates?
- What adjustments in your tech stack are needed to quickly and easily implement server-side tracking?
- How does higher data capture directly impact ROAS and budget allocation on Meta and Google?
- How can first-party data close the gap between analytics numbers and actual transactions?
Speakers
