The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Enhance Brand Equity

Three industry experts from Amazon, Haleon and JENTIS discussing the status quo and the way to go for data-driven marketing.

Fireside Chat

with Thomas Tauchner

on February 21, 12:10 – 12:50 pm (CET)

In today’s fast-paced digital landscape, harnessing the power of data-driven insights has become crucial for marketers aiming to boost engagement, conversion rates, and overall return on investment (ROI). Understanding what marketing tactics work—and which do not—is key to channeling resources into strategies that not only resonate with your audience but also deliver measurable results. Yet, many businesses still struggle to effectively leverage their data for tangible success, especially when tailoring strategies to specific regions such as EMEA.

This is where our fireside chat, [Data-Driven Marketing] The ROI of Insights: How Data-Driven Insights Translate into Measurable Returns and Help Enhance Brand Equity, came into play. Thanks for joining us as we explored the transformative potential of data insights in marketing, from increasing engagement and conversion rates to enhancing brand equity. Our panel of industry experts shared their experiences and best practices for diving deep into data-driven marketing strategies and extracting actionable insights from data, all with a focus on achieving tangible results.

Thank you for taking this opportunity to elevate your marketing strategy by understanding how to effectively utilize data insights. We appreciate you joining us for this insightful discussion and learning how to navigate the complexities of data-driven marketing to unlock the full potential of your marketing efforts.


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