2023 will be a year of major change for your marketing setup. Pixum has shown how it’s done: by implementing server-side tracking from JENTIS, a first-party data strategy was developed that increased the number of recorded conversions by up to 29.2% and corrected 55% of customer journeys. Results that had a significant impact on media activation and, ultimately, revenue.
At this year’s Digitalkonferenz on the topic of marketing automation trends, Michael Pirker and Björn Prickartz explained why Pixum chose server-side tracking and what concrete results the migration delivered.
Masterclass: how poor data quality impacts your marketing automation
Wrong data leads to wrong decisions. In this masterclass, you will learn how the JENTIS customer Pixum significantly improved data collection using server-side tracking.
Everything you need to know about the tracking technology of the moment
29% more data and 55% corrected customer journeys
Hear the success story directly from the customer
Speakers
Michael Pirker, Director of Customer Service at JENTIS
Björn Prickartz, Head of Analytics & Conversion at Pixum
More information about the program is available at Digitalkonferenz.net
