The Administrative Court of Hanover recently ruled that using Google Tag Manager may already pose data protection issues as soon as the container loads, even before any tracking tool is activated. Many companies treat GTM as a neutral container and load it before the cookie banner, but this common practice is now under scrutiny. What does this mean for companies using GTM? Is there even anything to do?
In this webinar, you’ll learn:
- The legal implications of the ruling: Is GTM truly “technically necessary”? What are the risks of loading it before consent, and what penalties could follow?
- Your options: Practical solutions ranging from technical adjustments to alternative setups.
- Bonus – ePrivacy outlook: How will EU legislation evolve, and could cookie banners soon become obsolete?
Hands-on rather than theoretical: Tilman Herbrich from Spirit Legal, one of the leading privacy lawyers in the DACH region, and tracking expert Christian Kletzander will share concrete recommendations for your setup. Bring your questions – we look forward to the discussion!
Speakers
Tilman Herbrich
Attorney-at-law and Partner
Spirit Legal
Tilman is Partner and attorney-at-law at Spirit Legal, specializing in data protection, privacy, and technology law, with a focus on GDPR and Schrems II compliance. He holds CIPP/E certification and regularly publishes and lectures on legal and regulatory topics relevant to the tech sector. Tilman collaborates with companies on legal guidance for server-side tracking, fingerprinting, and cross-border data transfers.
Christian Kletzander
Founder & Director of Engineering
JENTIS
Christian is Co-Founder and Director of Engineering at JENTIS. Since 2020, he has been shaping the company’s system architecture and integrations. With a background in web development and deep expertise in tracking infrastructure, he previously founded the analytics agency Webrocket and has been building robust client- and server-side solutions for more than a decade.
