About CIC
CIC (Schweiz) is a Swiss bank serving private clients and companies with individually structured financial solutions. The bank describes its own approach as personal advice, steady growth and a willingness to try new methods, including in digital marketing. [Confirm boilerplate wording with CIC]
Executive summary
Like most financial institutions, CIC (Schweiz) was assessing its digital marketing on a record that kept thinning out. Browser tracking restrictions, consent decisions and adblockers removed a growing share of user activity from reporting, and the gaps made it hard to judge which campaigns were actually working.
Adisfaction-Annex specified and implemented a server-side setup on JENTIS together with the bank's marketing and web teams, timed to coincide with a full website relaunch. The previous client-side Google Tag Manager configuration was retired rather than kept running alongside. Since go-live, CIC (Schweiz) has recorded roughly 40% more sessions and interactions, a level that has stayed stable over several months.
The challenge
- An incomplete record. Browser restrictions, consent choices and adblockers were removing a growing share of user activity before it reached reporting.
- Campaign decisions on partial data. With visible gaps in the numbers, it was difficult to say which measures were performing and which needed adjusting.
- Enough to report on, not enough to analyse. The existing setup gave the bank a workable baseline, but not the depth required for granular analysis or cross-channel optimisation.
- No trade-off available on data protection. As a bank, CIC (Schweiz) needed any improvement in data quality to sit inside its existing requirements rather than push against them.
The approach
- A setup defined from scratch, with the bank. Adisfaction-Annex specified the measurement setup together with CIC's marketing and web teams instead of porting the old tag configuration across.
- Built during the relaunch, not retrofitted after it. The migration ran alongside a full website redesign, so data collection was designed into the new front end.
- Client-side Google Tag Manager retired. Instead of adding a server-side layer next to the existing one, the client-side setup was switched off and collection moved to JENTIS.
- Everything processed server-side. Moving collection and processing off the browser is what allowed the bank to increase data depth without loosening its data protection requirements.
Results
- Around 40% more sessions and interactions recorded than under the previous client-side setup.
- The uplift held. Reporting stayed at that level across several months rather than spiking at launch and settling back.
- Interactions that were never captured before now appear in analysis and feed optimisation decisions.
- A less exposed measurement base. Because collection no longer depends on what the browser permits, the setup is better positioned for the next round of tracking restrictions.
- Reporting the marketing team can act on, with a clearer view of where campaign spend is working.
Implemented by Adisfaction-Annex AG, Zurich. → Read the original case study (German)
With the new tracking solution we have reached the data quality we wanted in digital marketing. We can now see much more clearly where our activities are having an effect and where we need to adjust.
