Challenge
CIC (Switzerland), a Swiss bank focused on individual financial solutions and personal advisory services, faced a challenge familiar to many financial institutions: browser restrictions, consent requirements, and ad blockers were making precise digital marketing increasingly difficult. The data foundation was there, but lacked the depth needed to reliably assess campaign performance or optimise across channels.
Solution
Together with digital agency Adisfaction, JENTIS server-side tracking was implemented, aligned with a simultaneous website redesign and closely coordinated with the bank's marketing and web teams. The existing client-side setup in Google Tag Manager was replaced entirely. All tracking processes now run server-side and in full compliance with data protection requirements.
Results
The result: a stable tracking uplift of around 40% sustained over several months – more captured sessions, more visible interactions, and a solid data foundation for future campaign decisions. Interactions that had previously gone undetected are now feeding into analyses and optimisations for the first time.
Case study created by Adisfaction – Read the full case study here (available only in German)
