This case study was conducted by Advance Metrics. JENTIS was not involved in creating the case study but was part of the technical setup.
Challenge
AKAD, an established higher education provider operating in Germany and Austria, identified significant gaps in its marketing data. Reports from PIWIK PRO as well as advertising platforms such as Google Ads and Meta consistently fell short of expectations.
As a consequence, the marketing team had limited visibility into actual campaign performance. Budget planning became increasingly uncertain, and demonstrating the impact of digital marketing to internal stakeholders proved challenging. Key decisions were often made without a reliable data foundation.
Solution
Together with Advance Metrics, AKAD migrated its tracking setup from Google Tag Manager to server-side tracking using JENTIS.
This shift substantially improved data stability, even in environments affected by cookie consent mechanisms and ad blockers. At the same time, the new setup ensured GDPR-compliant data processing and established a scalable tracking foundation.
Outcome
The effects of the migration were visible immediately. The number of tracked sessions increased by 51 % in Germany and by 47 % in Austria.
With a more complete and dependable data set, AKAD can now assess marketing channels and campaigns with greater confidence, allocate budgets more effectively, and support strategic decisions with robust data when engaging with management.
Read the full case study here.
