This was Heroes of Data & Privacy 2023

Apple makes fingerprinting useless: Which user identification methods still work today and what is changing for marketers.

The number of publicly known GDPR fines handed down each month has reached a significant level. However, analyses suggest that the published cases are only the tip of the iceberg.

Server-side tagging shifts tracking tasks to the server. What this means for privacy, performance, and data quality.

Apple’s Intelligent Tracking Prevention (ITP) presents new challenges for tracking – but solutions like the Cookie Lifetime Extender can mitigate Safari’s strict cookie restrictions and help maintain data continuity.

Thanks to server-side tracking with JENTIS, Vileda closes data gaps, improves campaign performance, and strengthens its D2C business.

Numbers don’t add up, conversions are missing, dashboards show inconsistencies. Now’s the time to get your tracking in shape.

This in-person event explores strategies for addressing marketing data challenges through attribution, modeling, and AI within evolving privacy regulations.

Google will continue to support third-party cookies indefinitely. But lessons learned from Apple’s App Tracking Transparency suggest that asking users for consent could still spell the end for the technology.

The Data Privacy Framework is under pressure – find out what this means for GDPR-compliant companies processing data in the US.

Black Week is long past being just a Friday. Discover which ecommerce strategy matters now – with a focus on performance, data, and agility.

Tag managers are the backbone of modern marketing setups – they align speed, control, and data privacy, making data-driven work truly efficient.

Exclusive insights into how yfood achieved 94% tracking accuracy and cut analytics costs with server-side tracking.

How to achieve maximum data quality for your marketing with server-side tracking while remaining privacy-compliant.

Practical insights and best practices from real implementations that show you how to recover lost conversions, improve attribution accuracy, and enhance overall campaign performance.

A detailed overview of server-side tracking for online marketers and web analysts. Learn if it is the right fit for you and your marketing.

How does this solution fit the requirements of modern data management strategies?

Keynote: Boosting ROAS with AI Tracking – Best Practice in E-Commerce

Cookie banners are essential tools for privacy-compliant web design – they can strengthen user trust while also meeting legal requirements.

As third-party cookies fade away, privacy-friendly alternatives like first-party data and contextual advertising are taking center stage. Discover how marketers can adapt their strategies for a "cookieless" future.

How cookies are changing, the different types that exist, and what the future holds for these essential web technologies.

The Google Privacy Sandbox aims to reduce tracking and redefine privacy on the web, impacting both users and businesses.

The end of third-party cookies is causing a major transition across many industries. But what is cookieless tracking, really?

Digital fingerprinting captures unique device and behavior traits, offering insights for security, marketing, and compliance challenges.

Synthetic data offers a privacy-compliant, scalable solution to modern marketing challenges caused by data scarcity and regulatory constraints.

With JENTIS' new technology, advertisers can target their audiences more effectively and achieve significantly higher returns on their ad spend.

With JENTIS and Piwik PRO, Playmobil optimized its data quality and marketing efficiency to make precise and impactful decisions, especially during peak seasonal periods.

Raw data tracking solutions provide businesses with reliable data collection, mitigating the risks of platform outages such as the recent GA4 disruption.

Using JENTIS new AI tracking technology, Giesswein replaced data lost to cookie banners and significantly improved advertising performance.

With JENTIS' new AI tracking technology, Pixum was able to recover 97% of conversions that would have been lost due to cookie banners, significantly boosting their ad performance.

In a world where third-party data is losing its grip, retail media offers brands a powerful alternative—delivering hyper-targeted ads exactly where purchase decisions are made. As privacy rules tighten, knowing how to tap into first-party data could be the key to staying ahead.

Talk: Redefining Data Quality and Control in a Privacy-First World

This guide provides a detailed comparison of the top server-side tracking solutions, helping you choose the best option for data control and privacy.

Advance Metrics implemented server-side tracking and also enabled seamless integration with Microsoft Dynamics and other platforms to improve the efficiency of marketing automation and data analysis.

Server-side tracking enhances data control, quality, and security, making it essential for modern businesses.

Unlike Return on Ad Spend (ROAS), which centers on revenue, Profit on Ad Spend (POAS) provides a clearer picture of true profitability, helping businesses make smarter advertising investments.

A reverse proxy solution is key to overcoming Safari 16.4+ cookie limits, ensuring reliable web tracking and data integrity.

The JENTIS Data Capture Platform provides secure and powerful pseudonymisation to help you comply with data protection rules quickly and easily.

If you want to use Google Analytics 4 on the server side, you are faced with the decision: Google Tag Manager or JENTIS Data Capture Platform.

With high data quality, marketers gain more insights into user behaviour and increase ad performance and conversions.

Increase customer satisfaction and conversions with real-time data enrichment.

Explore this overview of Server-Side Google Tag Manager: its features, benefits, and how it compares to Client-Side Google Tag Manager.

With JENTIS server-side tracking, Giesswein increases data quality and captures 18% more conversions in Google Ads than with sGTM, improving campaign efficiency.

With server-side tracking from JENTIS, aqua blue was able to significantly lower the CPC and increase the ROI of its Google Ads campaigns.

Google introduces the first-party mode to enhance data security and privacy controls.

Remarketing allows businesses to re-engage past website visitors with personalized ads, leveraging first-party data and privacy-first strategies like server-side tracking.

Learn how Piwik PRO's analytics platform and JENTIS Server-Side Tracking can transform your marketing campaigns and boost ROI with advanced analytics, through real-world case studies and practical tips.

Get better and more reliable conversions to improve your LinkedIn Ad Campaigns

No Consent, No Problem: Performance Boost through Synthetic Data. The Live Reveal – May 8 at 10:30 AM.

Pixum noticed diminishing data quality in their systems that was hurting ad performance. With first-party data from JENTIS, performance was greatly increased.

Experts talk on post third-party-cookie strategies by Thomas Tauchner at eTail Germany in Berlin.

Experts talk on post third-party-cookie strategies by Thomas Tauchner at MarTech Summit in Berlin.

Experts talk on post third-party-cookie strategies by Thomas Tauchner at Big Data Minds Europe in Berlin.

Three industry experts from Amazon, Haleon and JENTIS discussing the status quo and the way to go for data-driven marketing.

Google’s new Consent Mode V2 requires you to adjust your tracking settings by March 2024. Here's what you need to know.

Fast loading times lead to more conversions and more sales in e-commerce. Find out how you can optimize your pagespeed.

The funding round led by Bright Pixel Capital, joined by 3TS Capital Partners and Pragmatech Ventures, will fuel product development and accelerate market expansion.

Unlock data potential with GA4 & server-side tracking in this informative webinar.

Supercharge your Piwik PRO Analytics Suite with privacy-compliant server-side tracking.

Send full server-side conversion data to Google Marketing Platform with the Floodlight connector.

Leverage the Adobe Experience Platform with the data quality and compliance of JENTIS server-side tracking.

With JENTIS, your can easily go beyond regulatory requirements and build customer trust by meeting the highest data ethics standards.

The new Data Privacy Framework has been approved by the EU. But will it survive Max Schrems' challenge in the courts?

The Swedish Data Protection Authority fines companies for using Google Analytics without sufficient additional measures.

Learn how hosting provider World4You captures the maximum data quality for Google Analytics 4 with the JENTIS DCP.

Maximise your marketing and ad performance with the JENTIS: Collect the highest data quality, boost ROAS and make correct business decisions.

Reduce data protection risks with EU-based server-side tracking: highest data protection, full control and compliant data sharing.

With JENTIS server-side tracking, you have full control over your website data – from data collection to sharing with third-party tools.

Capture and deliver the most precise data to your tech stack and ad platforms. Power your first-party data strategy and boost your ROAS with the most advanced server-side tracking solution.

Collect analytics data with JENTIS Essential Mode and get a complete view of your website traffic.

Implement and maintain your server-side tracking setup with the JENTIS Tag Manager. Control everything from containers to tools and tags in one place.

Do-it-yourself vs. managed service: What you need to consider when choosing your server-side tracking setup.

Ensure compliance with international privacy regulations using JENTIS' advanced privacy controls. Safeguard user data and build trust with your customers.

Add all your third-party tools to your server-side tracking setup with just a few clicks.

Capture precise data, ensure data privacy compliance, and optimize your marketing for sustainable business success with Adobe Analytics Server-Side Pixel.

Increase data quality in all your tools and applications with the most advanced and powerful server-side tracking technology on the market.

Focus on collecting and compliantly sharing your data while JENTIS takes care of your fail-safe and scalable hosting based in the EU.

Maximize your Pinterest marketing strategy with precise server-side tracking, data protection compliance, and optimized campaign results.

Recognised by a 52-member jury among 250+ entries, JENTIS' relentless innovation & commitment to digital transformation has been honored.

Powerful web tracking needs reliable, scalable and privacy-compliant hosting. A success story from JENTIS and IONOS.

Ann Cavoukian is one of the world's foremost privacy experts. Her concept of "Privacy by Design" has influenced countless data protection regulations, most notably the GDPR.

In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them.

Do you want to become a certified data protection officer in Austria? Gisela Krenn from Austrian Standards explains how to get certified, what to expect - and how recertification works.

Aren't marketing and data protection two different sets of interests? At first glance they are, but in the long term the responsible handling of data is an important factor in gaining the trust of customers.

Watch an exciting interview with Lou Montulli, the inventor of the web cookie.

What’s new? Who should prepare? And does the new data protection regulation apply to companies in the EU?

Cars are private spaces – and a rapidly growing source of personal and other data. Who owns this data? And how is it used?

Collect and share click IDs with advertising networks to improve performance marketing and hit your growth targets.

Add insightful information to your collected website data for more detailed analyses and better decision-making.

Own all your raw data independently of Big Tech for advanced business intelligence and data science applications.

With just a few clicks, you add a third-party tool to your server-side tagging setup.

Precise data for ideal marketing and analytics performance. Easily improve your tools with the JENTIS DCP to grow your business efficiently.

Leading experts discuss the impact of the GDPR on businesses and provide valuable insights into successful data protection strategies.

What are 3rd party cookies? How do they work? And what will life for online advertising look like after their demise?

Operating on the edge of legality in marketing and ad tech

Since GDPR, new data protection laws are coming into force worldwide. This webinar will teach you how to stay compliant in the global landscape.

In this webinar, Carolyn Loy goes over the 5 most common mistakes with Consent Banners and gives a practical demonstration of how to design legally valid banners for websites and apps.

One of Europe's leading experts on competition law in digital markets provides exciting insights and assessments on Apple's App Tracking Transparency (ATT).

TTDSG, LIA, CCPA? We have got you covered! Learn about legal terms related to data processing, data privacy and current legal developments.

Share only compliant data with your marketing tools, reduce compliance risks and protect your customers' privacy from big tech.

Will remarketing still be possible in the cookieless future? And if so, how? A panel of renowned experts provides valuable insights.

Discover how synthetic users, representative of real users, can unlock complete web traffic data, regardless of user consent.

Ethical handling of data is not just a question of rules and regulations from outside or within a data-driven company – it is a question of culture as well. Hear experts on how to handle data right.

Build trust, improve user experience and ensure success with accurate data, faster page load times and unique privacy.

Make data protection and data security an essential part of your online marketing. Collect user data in a future-proof and compliant way.

Advanced server-side tracking by JENTIS makes compliance with HIPAA and other regulations affecting the healthcare industry easy.

Publishers are adapting to the new paradigm of data protection. But how far can regulation go before the free press business model becomes untenable?

In this session, Klaus Mueller will take a step back to take a look at the big picture of how the world of data and data privacy evolved.

What are data clean rooms, how do they work, and are they privacy-compliant? Learn everything you need to know in this webinar.

The Austrian data protection authority is at the forefront of GDPR enforcement in Europe. You will learn all about relevant cases and valuable insights, e.g. on the case of Google Analytics.

The most important criteria for certification and what you need to consider when using certification as a marketing tool.

The JENTIS DCP supports more than 100 tool integrations. In this short video, we show how easy it is to set up a new tool connection.

With the JENTIS Data Capture Platform, you regain full control over your website data, comply with data protection and become independent of large tech providers.

Following the success of the first edition of Heroes of Data & Privacy as an online event in 2022, the conference is coming back bigger and better.

Jonas Rashedi and JENTIS presenting a masterclass on how to gain better data and become privacy compliant with a Data Capture Platform.

Learn how to implement a successful first-party data strategy and how to leverage it effectively for your business.

Looking for Google Analytics alternatives? We outline the options for making your analytics privacy compliant – and why staying with GA4 might be the best one.

The new EU-US Data Privacy Framework enable the legal use of Google Analytics. Can it also guarantee companies legal certainty?

Meta's personalisation engines and JENTIS' unmatched data quality form a powerful duo to drive your marketing and growth in the cookieless era.

In a recently published decision, the Austria DPA finds Facebook's tracking practices violate GDPR and Schrems II.

In our first in-person DPO Brunch in Vienna, we will discuss the legal implications of analytics tools, specifically Google Analytics, with leading experts.

With JENTIS, companies in the health sector can collect and forward user and patient data on the web securely and in compliance with data protection laws.

Remarketing and retargeting are ubiquitous in online marketing. Here's how server-side tracking can enable effective targeting without third-party cookies.

Optimise data analysis & user behaviour with GA4 & JENTIS. Breakthrough server-side implementation for improved data protection & performance.

Capture Google Ads with JENTIS and benefit from more accurate conversion data, better attribution, and full privacy compliance.

Capture legally compliant conversion data without third-party cookies with the JENTIS DCP and Microsoft Ads – even via mobile apps or when JavaScript is disabled.

The Twitter pixel, in conjunction with JENTIS, allows for seamless server-side utilization to capture precise tracking data and maximize the full potential of your Twitter Ads campaigns.

Optimize your TikTok marketing with JENTIS' server-side tracking and gain precise conversion data while simultaneously meeting the requirements of the GDPR.

Optimize your Snapchat marketing with the powerful server-side tracking by JENTIS and gain precise conversion data to effectively manage your campaigns and achieve maximum results.

Optimize your Outbrain advertising campaigns with JENTIS' server-side tracking and maximize your advertising success through precise conversion data and improved performance.

On September 1, Swiss companies must have switched to privacy-compliant tracking. JENTIS offers the most effective solution for maximum data protection and data quality.

The Norwegian data protection authority has come to the preliminary conclusion that the use of Google Analytics is non-compliant with the GDPR.

Our analysis of the opinions voiced on the Data Privacy Framework and what they mean for the implementation process.

What do you need to consider when choosing your server-side tracking provider to avoid surprises? Find answers in our buyer’s checklist.

JENTIS supports full server-side tracking for Google Analytics 4, delivering higher data quality and exceptional data control.

Dwindling data quality, privacy issues and the end of third-party cookies: JENTIS solves your e-commerce challenges.

The most powerful server-side tracking live on your site in 30 days or less – guaranteed with JENTIS.

Have you heard of the groundbreaking data privacy regulation that threatened to disrupt data flow between the EU and the US? Hint: it’s not the GDPR.

Optimise business strategy and build customer trust with complete and compliant data capture.

JENTIS was represented at the legendary analytics conference Superweek in Hungary with a presentation by JENTIS founder and co-CEO Thomas Tauchner.

2023 could be the year of change for transatlantic data transfers. Or will history repeat itself? Hear what leading experts had to say at our DPO Brunch in February.

JENTIS expands to Germany and hires Jürgen Weichert as Managing Director.

What will be important in the coming year? What will pose the most difficult challenges for digital marketing? An analysis from a marketer's point of view.

Meet us at the E-Commerce Inspiration Night in Vienna, where we will present the benefits of the JENTIS Data Capture Platform for E-Commerce.

Each year, e-commerce websites face an onslaught of web traffic during Black Friday week when shoppers hunt for the best deals. Four reasons why the best server infrastructures handle it easily when others fail.

We present the most frequently asked questions from prospective customers and clients.

Meet us at our Lunch Roundtable Topic Discussion on how compliant server-side tracking improves data quality.

By the end of 2022, businesses must have updated their Standard Contractual Clauses. Here's how to do it.

Standard Contractual Clauses are an essential measure mandated by the GDPR. Find out what they are about in our Beginner's Guide.

20 European scaleups pitched for the main prize in one of Europe's major pitch competitions. JENTIS gains access to the EIT's prestigious accelerator program.

U.S. President Biden has signed an executive order detailing regulations for the planned EU-U.S. Data Privacy Framework. The legal limbo is likely to continue for businesses on both sides of the Atlantic.

Outages and downtimes of critical services affecting data collection are becoming more frequent – and costly. But with server-side tracking enabled, marketers have an ace up their sleeve.

Visit us at the Marketing Analytics Summit 2022 in Berlin

With the Woo-Commerce plugin, the perfect customisation of the data layer for JENTIS takes care of itself!

Learn more about the most recent decision of the Danish data protection agency regarding Google Analytics and its implications for your organisation.

Visit us at the Data Protection Conference 2022 in Düsseldorf!

Google Analytics can no longer be used in a legally compliant manner without further measures. With its decision, Denmark's agency joins other data protection authorities in Europe.

A prominent panel of experts explains how to deal with the recent decisions of the European Data Protection Authorities

Looking back to the foundation of a company

The essential knowledge on transferring personal data from the European Economic Area to other countries.

GDPR-compliant data processing explained

If the data protection authorities knocked on your door today - how confident are you that you are compliantly processing personal data?

Together with Spirit Legal, we shed light on the legal uncertainties of transferring personal data to a country outside the European Union

In 2022, a lot has happened in terms of tracking. In particular, recent rulings by data protection authorities across Europe have fuelled the discussion about the compliance of US tools - most notably Google Analytics.

2023 will be the year of big change for your marketing setup: Adzine Webinar about the future of data collection

Improving performance together

Online photo service Pixum optimizes data quality and marketing attribution thanks to JENTIS and Adtriba

What you need to know for your job as online marketer and analyst

Authority warns of illegality of sending data with GA to the U.S.

We could hardly believe it when we at JENTIS read the two new articles from the French data protection authority CNIL. A whisper went through the office "Are they writing about us?"

Santander Consumer Bank, Austria's leading specialist for consumer loans and savings products, has optimized the technical setup of its online business in the wake of recent decisions by European data protection authorities.

CNIL: "Google Analytics cannot be used in a GDPR-compliant way on client side."

Pixum collects up to 29.2% more data with JENTIS Server-Side Tracking, corrects 55% of customer journeys and increases its campaign performance by 176%.

Tech startup JENTIS raises more than three million Euros of growth capital

4 years later: What has been the impact of the General Data Protection Regulation?

Take complete control of your web data with server-side tracking from JENTIS and easily comply with GDPR and other data protection regulations.

Looking to implement server-side tracking at your organisation? Here is our guide with the necessary steps on your way to compliant, first-party data collection.

What Google, Tealium & Co have forgotten with their server side tracking technologies

How to collect and use raw data with the JENTIS raw data tool

Request a live demo and learn how you can take control of your data, capture higher-quality first-party data, and tackle data privacy compliance.

Get to know one of our cloud-partners in the heart of Europe

Through pseudonymisation on European servers you can keep using U.S. 3rd Party vendors.

Capture more accurate data on your website for meaningful customer journeys and a clear view of your users.

French data protection authority confirms non-conformity of client side GA

Which options you really have, if you want to continue using Google Analytics. An analysis by Thomas Tauchner.

Faster pagespeed for more conversions and an improved cost-income ratio

The standard implementation of Google Analytics has been found NOT to be legally compliant. What to do now - the next steps

IP-address, GDPR & Analytics - an analysis by Thomas Tauchner

Google Analytics was found to be non-compliant in Austria

How JENTIS can help to optimize the pagespeed of your website

How to optimize your Core Web Vitals - Co-authored by Johannes Fröhlich and Dreifive

Judgment for violation of Article 82 of the French Data Protection Act

How to prepare for the Cookieless era

Can you do it successfully with 60% of your data missing?

When it comes to capturing data for our customers, there is no room for error. We built JENTIS' server infrastructure with maximum performance, reliability and scalability in mind.

And why is it so important to understand data capture and privacy regulation

How to get started - interview with our client success manager Alex

What we listen to to stay up-to-date

An analysis by Fieldfisher

What is the Telecommunications Telemedia Data Protection Act and how can you comply with it?