Change a tag once. Apply it everywhere.
Connector updates, trigger adjustments, and consent rules are edited in one place and rolled out to every container you select.
- Portfolio-wide edits: Select the containers a change applies to and publish once.
- No copy-paste drift: Every domain runs the same version of the same tag.
- Versioned rollout: Changes are tracked and can be reverted per container.

Client-side and server-side in one container.
Each brand or domain runs in its own container, but there is no second environment to keep in sync. Client-side and server-side tags sit in the same container.
- One environment per domain: No separate client-side and server-side systems to maintain.
- Shared data layer: The same event structure across all domains, so cross-brand comparisons need no reconciliation.
- Environments per container: Staging and production per domain, with independent publishing.

Separate accounts for brands that must stay separate.
Subsidiaries, joint ventures, and agency-managed brands get their own account with their own users, while the group retains oversight and shared templates.
- Isolated by default: Each account has its own users, permissions, and data.
- Central administration: Group admins manage accounts, access, and standards from one place.
- Shared templates: Standard tag sets are provisioned to new accounts instead of rebuilt.




