March 23, 2023 | 11:00 AM–12:00 PM
In this webinar, we show how server-side tracking can be used to set up analytics and marketing automation software in a privacy-compliant way and meet the requirements of the new Swiss data protection law.
Our speakers include representatives from JENTIS, a leading Data Capture Platform (DCP), and Advanced Metrics, a highly specialised tracking agency. Together, they share practical insights on how organisations can comply with the new DSG requirements while continuing to track website traffic effectively.
What you will learn
- The new Swiss DSG requirements and their impact on website tracking
- Why a first-party tag management system is essential
- The role of specialised tracking agencies in ensuring compliance
- Best practices for tracking website traffic while adhering to DSG regulations
Join an engaging discussion where industry experts share their knowledge and hands-on experience.
Speakers
Riccardo Gosteli
Head of Analytics & Compliance at Advanced Metrics
With an IT background, Riccardo brings more than eight years of experience in online marketing, web analytics, and digital compliance. He advises clients across finance, health, education, and e-commerce on data strategies and privacy in online marketing.
Tomislav Rachev
Legal Counsel at JENTIS, specialising in telecommunications and data protection law
Before joining JENTIS, Tomislav advised start-ups on data protection matters and actively contributed to privacy projects. With expertise at the intersection of IT and law, he plays a key role in shaping JENTIS as a Privacy Enhancing Technology.
Alexandre Koletsis
Lead Partner Manager at JENTIS
Alexandre has been part of JENTIS from the very beginning. His focus is on tracking, analytics, and complex IT systems, as well as building and managing more than 25 partnerships across over 10 countries. Close collaboration with partners gives him deep insight into market challenges and practical solutions for customers.
