In this session, you will learn about the latest technologies that help take marketing to the next level. Join Tom Peruzzi as he reveals the future of adtech in the post-cookie era.
The adtech industry is facing a new and challenging reality as European data protection regulations continue to evolve and interventions by dominant market players increase. This presentation focuses on the impact of these changes on adtech intermediaries and provides valuable impulses for the future technological direction of companies.
Thomas (Tom) Peruzzi is Managing Director and CTO of Virtual Minds, the adtech specialist belonging to ProSiebenSat.1 Media SE. In this role, he is responsible for the company’s strategic direction and the holistic strategic development of the platform portfolio.
